The world watched years of poisonous Trumpism come to a terrifying head Wednesday as Trump supporters stormed the U.S. Capitol in a bid to undermine free and truthful elections in the US.
Individuals have profited from fanning the flames of violence, as Nandini Jammi, who runs Examine My Advertisements, an company that assist manufacturers keep away from supporting dangerous content material, identified on Twitter.
Elijah Schaffer is a right-wing persona on the Glenn Beck-founded outlet BlazeTV. In a now deleted tweet Wednesday, Schaffer posted a photograph he mentioned was taken in Nancy Pelosi’s workplace, and referred to as the rioters “revolutionaries.” Schaffer has since claimed he was in a roundabout way a part of the group who stormed the Capitol, and was overlaying the occasions as a member of the press.
Schaffer instructions a big viewers on YouTube, each on his private channel with roughly 350,000 followers, and on BlazeTV’s channel with 1.34 million subscribers. He commonly promotes pro-Trump conspiracy theories and speaking factors, together with difficult the legitimacy of the 2020 election. In brief, he is among the voices who has elevated and empowered the false declare of election fraud, which led to the riots Wednesday.
Jammi mentioned that Schaffer additionally actively made cash from YouTube promoting.
At 12:41 p.m. PT, Jammi tweeted that one such video through which he degrades Nancy Pelosi was nonetheless being monetized. That advert income is a part of what has enabled folks like Schaffer to make a residing out of spreading lies and hatred.
As of this writing, YouTube seems to have demonetized Schaffer’s YouTube channel. There have been nonetheless some ads operating on BlazeTV. Advertisers who had adverts operating on Schaffer’s channel, together with the meditation and mindfulness app Calm, have claimed YouTube’s promoting system positioned their adverts on Schaffer’s video, and is eradicating them.
Mashable reached out to Schaffer, in addition to YouTube, for extra data, and can replace if we hear again.
