YouTube Demographics & Knowledge to Know in 2022 [+ Generational Patterns]

Chances are high, you have in all probability spent a day falling down a rabbit gap of YouTube movies.

Whereas it is a fantastic supply of leisure, YouTube has additionally proved itself to be a useful software for entrepreneurs. With a worldwide consumer base of greater than 2 billion individuals, it is also protected to imagine that your target market is on the platform.

On this submit, we’ll go over key YouTube statistics you might want to know in 2022 that can assist you achieve your advertising efforts.

• 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Analysis)
• YouTube is the second most visited web site on this planet. (Hootsuite)
• YouTube accounts for greater than 25% of whole worldwide cellular site visitors. (Sandvine)
• YouTube has 2+ billion customers, making up virtually one-third of the whole web. (YouTube for Press)
• In 2021, 36% of U.S. adults say they go to YouTube a number of instances a day. (Pew Analysis)
• These 2+ billion customers are current in over 100 nations and devour content material in 80 totally different languages. (YouTube for Press)
• 70% of viewers purchased from a model after seeing content material on YouTube. (Google Adverts)
• 49.3% of all YouTube viewing time in 2022 can be cellular. (eMarketer)
• YouTube is the highest video streaming app, and the typical consumer spends 23.2 hours per 30 days watching content material. (App Annie)
• The most well-liked YouTube video is Child Shark Dance with 10.41 billion views. (Statista)
• YouTube TV ended Q3 2020 with 3 million subscribers. (Alphabet)
• 70% of individuals used YouTube to train in 2020. (YouTube)
• Livestreams on YouTube grew 45% within the first half of 2020. (YouTube)

• Millennials belief YouTube greater than another era. (HubSpot Weblog Analysis)
• 56% of Gen Z, 54% of Millennials, 48% of Gen X, and 26% of Boomers say they uncover new merchandise most frequently on YouTube. (HubSpot Weblog Analysis)
• In 2021, 95% of U.S. adults between 18 and 29 years of age mentioned they use YouTube (the age demographic with the very best proportion) whereas solely 49% of U.S. adults who’re 65+ years reported utilizing it. (Pew Analysis)
• As of 2022, 20.2% of YouTube’s promoting viewers is between 25 and 34 – the biggest group – and 15.5% is between 35 and 44. (Hootsuite)
• In 2020, 80% of U.S. dad and mom with a baby age 11 or youthful say their little one watches movies on YouTube, and 53% of these youngsters use the platform every day. (Pew Analysis Heart)
• 84% of fogeys who use YouTube or YouTube Children agree that YouTube makes studying extra enjoyable for his or her youngsters. (Oxford Economics)

• 82% of U.S. adults who establish as male report utilizing YouTube. (Pew Analysis)
• 80% of U.S. adults who establish as male say they use YouTube. (Pew Analysis)
• 45.8% of YouTube’s whole promoting viewers identifies as feminine. (Hootsuite)
• 54.2% of YouTube’s whole promoting viewers is male. (Hootsuite)

• As of February 2021, 16.6% of YouTube web site visits come from the US, 9.4% comes from India, and 4.9% comes from Japan. (Alexa)
• YouTube has launched native variations of the platform in additional than 100 nations. (YouTube for Press)
• 74% of U.S. adults dwelling in rural areas,, 81% of these dwelling in suburban areas, and 84% dwelling in city areas report utilizing YouTube. (Pew Analysis)

• In keeping with a 2021 report, 83% of Gen Z have used YouTube to look at soothing content material that helps them calm down. (YouTube)
• 85% of teenagers use YouTube, making it the preferred amongst teenagers. (Pew Analysis)
• 82% of Gen Z say they’ve used YouTube to look at content material that may make them really feel nostalgic. (YouTube)

Takeaways for Video Entrepreneurs

Based mostly on the analysis, Gen Z turns to YouTube after they need to calm down or revisit constructive reminiscences from their previous. Should you’re concentrating on Gen Z, entertaining content material will reign supreme.

What Millennials Watch on YouTube

• YouTube reaches extra millennials than all of the TV networks mixed. (The Shelf)
• A 2022 report discovered that YouTube could have practically double the penetration of TikTok amongst millennials this yr. (eMarketer)
• Millennials favor watching:
  • Information and human curiosity tales to maintain updated
  • Unboxing and product evaluate movies to affect spending
  • Fast and enjoyable leisure content material (The Shelf)

Takeaways for Video Entrepreneurs

Millennials go to YouTube after they need to be taught one thing or be entertained. Moreover, they go to the platform to be impressed, watch TV, and compensate for the information. Should you’re concentrating on millennials, information tales, product evaluations, entertaining content material, and provoking content material will win out.