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There’s little question that influencer advertising has achieved widespread recognition. However have the requirements and methodologies developed together with the recognition of the observe?
To reply this query, we partnered with TopRank Advertising and marketing to survey 102 model leaders from main corporations, together with American Specific, Adobe, Amazon Internet Companies, Microsoft, 3M, and extra. We then commissioned Brian Solis, Principal Analyst at Altimeter Group, to investigate the information and spotlight the present and future state of the observe. He refers to this idea as Affect 2.0, which pushes the observe of influencer advertising in the direction of one thing extra significant. A few of the key insights embody:
- 71% of entrepreneurs charge influencer advertising as a extremely strategic or strategic class
- 77% of these already utilizing influencer advertising know-how plan to spend extra subsequent 12 months
- 43% reported they’re nonetheless experimenting with influencer advertising
- 83% cited figuring out and constructing one-on-one relationships with with influencers as a prime precedence
To convey these insights to life, we’re internet hosting a reside webinar on Could 3, 2017 at 8 am PT/11 am ET.*
You’re invited to attend Navigating Affect 2.0: The Way forward for Influencer Advertising and marketing to see compelling–and surprising–insights from the research, which embody new requirements and strategies to unlock the true potential.
Our knowledgeable talking panel will function:
By attending Navigating Affect 2.0: The Way forward for Influencer Advertising and marketing you’ll achieve first-of-a-kind insights into:
- Navigating the trail from techniques to growing strategic influencer applications that garner c-suite consideration
- Overcoming the challenges stopping most manufacturers from reaching influencer advertising nirvana
- Aligning content material methods with Affect 2.0 insights to develop “always-on” relationship-driven applications that re-shape the shopper journey
- Integrating Affect 2.0 methods to unite disparate teams within the advertising group in ways in which complement gross sales, buyer satisfaction and retention
- Connecting the dots between influencers, customer-centricity, and digital transformation
- Making the case for influencer advertising as a strategic investment–not a value middle
*Though the reside webinar has come and gone, ensure that to verify again right here for the chance to view the on-demand webinar recording. Within the meantime, try the Affect 2.0 report to entry all the new influencer advertising insights featured within the webinar.
