Across the globe, advertisers are dealing with elevated stress to show the affect of their advertising spend on enterprise outcomes. They’re working more durable than ever to optimise investments, attain their audiences, and drive efficiency throughout channels and codecs. On prime of this, they’re navigating the shifting of shoppers from linear TV to streaming platforms and an evolving identification panorama.
As a world market for premium promoting, Xandr has all the time championed collaboration throughout the whole ecosystem to develop options that empower the open internet. As a part of this mission, Xandr seeks to ship distinctive worth throughout the promoting panorama that addresses the core wants of patrons, sellers, and shoppers.
A brand new media shopping for platform is born
This yr, Xandr collaborated with Globo, the biggest Brazilian TV broadcaster, to launch a brand new programmatic media shopping for platform referred to as GAMA. GAMA brings new options for media shopping for to the promoting market in Brazil. It was constructed to satisfy the wants of advertisers and businesses throughout the area by combining the performance of Xandr’s Make investments DSP with unique entry to Globo information. The providing offers a list market with unique entry to premium related TV (CTV) stock, data-driven efficiency administration, and supply throughout model protected environments, all of which assist to handle native purchaser challenges out there.
Xandr addresses advertiser challenges in particular markets
Whereas this can be a main milestone for Xandr and Globo within the Brazilian market, this isn’t the primary occasion the place Xandr has partnered with a serious media firm to ship modern programmatic options to assist tackle advertiser challenges in a particular market.
In 2021, Bell Media, Canada’s main content material creation firm and media broadcaster introduced a strategic alliance with Xandr to launch a proprietary omnichannel DSP for advertisers. The Bell DSP is powered by Xandr’s Make investments platform and permits Canadian advertisers to simply activate data-driven programmatic campaigns on premium and unique stock choices throughout channels with useful first-party and third-party information and main expertise.
With GAMA in Brazil and Bell DSP in Canada, Xandr is leveraging its full stack to ship modern options in key markets that enable advertisers to effectively and successfully attain their desired shoppers with related and impactful messages and drive true outcomes for his or her enterprise. Xandr’s expertise is strong and versatile and could be customised to handle the precise challenges of media companions in different international markets. That is just the start.
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