Wunderman Thompson has been measuring what it describes as “the world’s most inspiring manufacturers” for 3 years now and this yr’s record is topped (once more) by tech giants Google (beneath), Apple, Samsung and Amazon – who occur to be 4 of the world’s greatest firms. Colgate comes fifth.
Newbies embrace Tesla, Uber, Netflix, Disney+ and (shock, shock) TikTok.
Encourage Rating is Wunderman Thompson’s proprietary software which purports to measure a model’s inspiration standing by uncovering the model attributes that gas enterprise progress by means of their skill to encourage folks. The research proves, says Wunderman Thompson, that inspiring manufacturers are in a position to develop their market share extra rapidly and cost a better premium for his or her services and products than opponents.
WT world CEO Mel Edwards says: “Because the world’s foremost researcher on inspiration, now we have once more confirmed that there’s a robust correlation between inspiration and model progress. The Encourage Rating demonstrates how inspiring manufacturers can drive progress in market share and command a value premium, which is more and more essential within the face of those altering financial circumstances.
“The manufacturers on the high of our record have shifted with the zeitgeist and positioned themselves on the centre of individuals’s lives, completely positioning themselves to make the most of inspiration as a robust lever for progress.”
As with all these model measures the outcomes appear to echo extra mundane actuality, specifically how huge the businesses are and the way properly folks know them. Everyone knows Google though we might not approve of a few of its sneaky machinations. However does that make it “inspiring?” It’s in the end a hen and egg argument: did the large well-known firm come first or the model?
The total desk is right here.
