In spring 2022, we at Rock Content material added an enormous piece to our efforts to supply an entire advertising and marketing answer to purchasers around the globe.
We bought WriterAccess, a U.S.-based expertise market that gives skilled writing companies to all kinds of purchasers.
It was the proper match. WriterAccess has an progressive system in place that connects expert writers, editors, designers, and digital strategists with purchasers needing high quality content material, whether or not it’s press releases, weblog posts, e-books, social media posts, or loads of different writing experience. WriterAccess supplies all types of inventive help to its enterprise purchasers, together with Search engine marketing steerage and basic digital methods.
The corporate started in 2010 and has been acknowledged repeatedly for innovation. Additionally it is recognized for placing on a profitable annual Content material Advertising Convention that pulls entrepreneurs from across the globe.
Including WriterAccess to our suite of merchandise properly expanded Rock Content material’s attain within the U.S. and elevated the scale of our creator group worldwide. Extra importantly, it additionally supplied simpler instruments we are able to supply to our purchasers to assist them do enterprise higher and remedy a number of challenges of their content material advertising and marketing methods.
New look, identical mission
Nevertheless, though it was a worthwhile addition, WriterAccess nonetheless didn’t feel and look like a part of the Rock Content material household.
That’s why, at the beginning of 2023, we made some useful adjustments to the WriterAccess web site and platform, beginning with a brand new brand and a brand new model id.
The fresh-looking WriterAccess brand aligns extra intently with our Rock Content material model id and our different merchandise obtainable to purchasers worldwide. The brand new brand’s foremost coloration modified from inexperienced to blue and adopted our model’s default typography.
We had been cautious to make sure the model was recognizable by each Rock Content material and the prevailing WriterAccess viewers whereas speaking the change. Beginning with the emblem, we needed everybody to know that thrilling issues are occurring and there are extra nice issues to return in 2023 and past.
Trying forward
Finally, our aim is to launch an an all-in-one answer for content material advertising and marketing scalability and success referred to as Content material Cloud. It supplies them with the most effective instruments of all of our signature merchandise, what we name ‘The All-Star Group,’ to unravel a number of advertising and marketing challenges.
Content material Cloud is the proper useful resource for guaranteeing your content material is created, managed, and distributed simply and effectively. With its AI-powered market WriterAccess, you possibly can create high-quality content material with the assistance of a vetted world freelance group. You’ll be able to then collaborate amongst your workforce or company due to Studio – our Advertising Useful resource Administration platform – and make it possible for all tasks are executed effectively, on time, and on finances.
Lastly, in terms of getting your content material seen, Stage presents an Search engine marketing-optimized answer for publishing posts onto WordPress, and Ion will empower entrepreneurs to have interaction, goal, and convert high-quality leads utilizing a code-free and data-driven interactive content material creation platform.
Our Content material Cloud is your all-in-one platform for content material advertising and marketing scalability and success. It combines a world expertise market for content material creation with highly effective instruments to handle your workflow whereas enhancing each step of the content material advertising and marketing course of.
The Content material Cloud features a world ecosystem of licensed companions, skilled companies, and a strong training hub to ship higher advertising and marketing and superior ROI.
When you login to one of many merchandise in our Content material Cloud it is possible for you to to entry all different merchandise within the suite, so customers will discover it simple to change between merchandise. It should additionally present a centralized billing system.
Nonetheless on the drafting board is an built-in analytic system permitting purchasers to trace their journey from a “good content material concept” to a totally executed consequence. It should give particulars in regards to the viewers, the method, and the Return On Funding for a whole challenge, in addition to the performances of particular person items of content material. This in-depth information may help enhance general effectivity for future tasks and level out stronger and weaker factors and the most effective areas to optimize in your content material technique.
We’re additionally together with different instruments and options, corresponding to extra AI capabilities and an improved White Label Portal. We’ll make it simpler to create e-books with a extra refined course of, and, sooner or later, we’re excited to start providing the power to supply purchasers with movies, infographics and different kinds of visible media by means of WriterAccess.
By providing so many options, we need to be the only real supplier for our purchasers, a one-stop-shop for all their inventive wants, reasonably than having them go to a number of distributors for a number of wants.
Ultimate ideas
For those who can’t inform, myself and the remainder of the Rock Content material workforce are wanting ahead to the long run, particularly now that WriterAccess is extra intently built-in with our different merchandise and to our subsequent steps in direction of the Content material Cloud ecosystem.
This acquisition has not solely elevated our expertise base and allowed us to supply new merchandise, however given our purchasers a bigger suite of companies to assist them in additional instructions. It supplies Rock Content material a stronger voice and a extra unified message, letting purchasers know we’re prepared and prepared to assist them obtain their objectives, particularly the place high quality content material is worried.
We’re wanting ahead to persevering with our mission to supply advertising and marketing companies, particularly with the addition of WriterAccess.
