Write a Content material Creator Job Description

First, ‘social media supervisor’ emerged as the brand new advertising and marketing job title. Then, ‘influencer’. Now, the ‘content material creator’ period is right here.

Content material creators are a not-so-secret superpower for extending your model’s or marketing campaign’s attain. In a latest creator report, Sprout Social’s listening software discovered that the dialog on Twitter round content material creators elevated 35% yr over yr since 2017. That’s lots of chatter round a quickly-growing title.

And companies are catching on. Our analysis discovered that 74% of entrepreneurs deliberate to spend at the least 1 / 4 of their social funds on creator partnerships in coming months.

It’s time to incorporate creators in your social media advertising and marketing technique. Should you’re fascinated by bringing a number of onboard, writing a stellar content material creator job description will enable you appeal to the suitable candidate. And this text is your place to begin.

What kind of content material creator function are you hiring for?

A content material creator does precisely what it says on the field—they create content material. However that’s a broad class stuffed with potentialities.

“The function of ‘content material creator’ can differ for manufacturers relying on their wants and the way they see content material enjoying its personal function of their total advertising and marketing,” says freelance content material creator and marketer Jayde Powell. “A content material creator is actually somebody that creates content material, and since there are numerous forms of content material and methods to create them, I believe that must be clearly outlined.”

Earlier than you write your content material creator job description, ask your self these three questions:

1. What objectives do you wish to obtain by hiring a creator?

Broad objectives, like producing extra engagement and reaching new audiences, matter.

However get particular, too: What sort of content material would you like a creator to give attention to? For instance, Instagram Story posts, TikTok hyperlink in bio inclusion and model shout-outs on YouTube are just a few of the highest content material codecs entrepreneurs plan on partnering with creators to make, in line with our Creator Financial system report.

As Jayde put it, “A model could wish to rent a content material creator that particularly makes short-form movies for his or her social media channels. One other model might want its content material creator to write down copy or design graphics for his or her print campaigns. Specifying what sort of content material you need will assist decide if somebody’s even certified for the function. ”

Narrowing this down will assist potential expertise determine whether or not they’re a great match for the function, which is able to enable you rent a creator proficient in the kind of content material that may finest obtain your objectives (extra on this under).

2. Would you like a contract creator, or an in-house one?

In-house and freelancer content material creators aren’t mutually unique. However they do have distinctive promoting factors.

Freelance creators can lengthen your attain into new communities by a trusted voice. Their content material will most certainly dwell on their channels, not yours.

That is significantly worthwhile for brand new product launches or campaigns you wish to create buzz round—one of many advantages of “unboxing” or “reveal” content material, which 42% of entrepreneurs companion with creators to make.

Be able to work with them on a contract, and be reasonable about pricing. If you’d like nice content material, pay accordingly.

In-house content material creators present extra help on your day by day posts and channels. With bandwidth as a primary problem for social groups, it is sensible that 25% of entrepreneurs rent creators to cut back the burden of content material creation.

3. What kind of specialty are you on the lookout for?

On the time of writing this text, there have been over 2,000 LinkedIn leads to the US for “content material creator” job postings.

However not all of those content material creator job obligations are the identical.

Listed below are just a few roles to contemplate:

TikTok content material creator

With the rise of this platform and short-form video, TikTok content material creators or specialists have gotten increasingly more frequent.

When to contemplate: You wish to develop your presence and viewers on TikTok and diversify your short-form video content material on the platform.

Trade-specific content material creator

A part of the draw of working with content material creators is their skill to domesticate a neighborhood round themselves or a topic they’re obsessed with.

This additional stage of being “in-the-know” provides your content material an authenticity increase whereas connecting with a brand new viewers that shares the identical ardour about your trade.

This posting is outside life-style particular…

…whereas this one seeks creators obsessed with music.

When to contemplate: You wish to attain followers in a selected trade, otherwise you want somebody who’s deeply educated about your trade, services or products.

Social media content material creator

Likelihood is, when you’re looking for a content material creator, they’re creating content material for social media.

However this title is price contemplating—particularly when you’re not hiring a creator with a platform-specific focus.

When to contemplate: You’re on the lookout for an excellent social-savvy creator to boost your social campaigns, attain new audiences and construct connections together with your neighborhood.

Ability-specific content material creator

From short-form movies to memes, creating several types of property entails completely different abilities.

Creators would possibly specialise in:

• Quick-form video
• Lengthy-form video
• Pictures
• Graphic design
• Copywriting
• Content material writing

The under place is looking for content material creators who’re particularly proficient in writing and optimizing content material.

When to contemplate: You’re on the lookout for a content material creator with a laser focus in your most popular content material format.

Senior-level content material creators

The next-level content material creator would possibly lead ideation with different creators, handle content material tasks and have extra confirmed expertise.

This posting mentions that the senior content material creator will “ideate content material approaches with different creators, strategists, designers and stakeholders.”

When to contemplate: You’re constructing an in-house workforce of a number of creators and wish one particular person on the helm.

Typical content material creator job obligations

A creator’s obligations will rely upon what your organization and workforce want and wish to obtain with this function.

And be warned: One of many greatest pitfalls companies fall into is creating descriptions which are both too obscure or overloading the obligations.

As Jayde places it, “Oftentimes, I see lots of asks in job descriptions that transcend creating content material, like asking creators to make content material and publish it on their channels. I’ve seen others the place the model will ask them to reply to feedback. Whereas a content material creator could have the skillset of a social media supervisor, designer, author, videographer and/or photographer, that doesn’t imply they need to be doing all the above.”

With that in thoughts, let’s get into among the commonest abilities listed in content material creator job descriptions.

• Ideate, seize and publish visible content material: This may embody pictures, memes, movies and graphics. However there’s sometimes a heavy video focus in creator roles. In spite of everything, 66% of shoppers suppose short-form video is essentially the most participating kind of content material in line with The Sprout Social Index™.
• Deep understanding of social platforms: Particularly necessary for platform-specific content material creators. However for anybody crafting social content material, figuring out every platform aids in creating extra impactful content material and even reaching wider distribution.
• Staying on prime of tendencies: Leaping on tendencies helps creators develop their very own attain and presence, and does the identical on your model.
• Artistic storytelling: On the finish of the day, content material wants to inform a narrative. And content material creators are storytellers by nature.
• Cross-team collaboration: This would possibly embody working with a number of groups on story growth or to obtain suggestions.
• Familiarity with key KPIs: When working with in-house or freelance creators, leaning on efficiency reporting is a should when proving ROI.

Creators may be requested to function “the face” of a enterprise. Whereas this isn’t all the time required, if that is what you need, be upfront about it.

Talking from expertise, Jayde put it finest: “I prefer to know the way usually my picture, voice or likeness might be used within the content material. Particularly for video content material, if I’m anticipated to be the “face” of the model on a specific channel or if my voice might be used often—that may impression my price and the way I need my contract to be outlined.”

Typical job abilities and expertise so as to add to your content material creator job description

Take into accout: The abilities your creator will want all rely in your objectives, most popular content material and the capability at which you wish to rent them.

Listed below are some frequent abilities and experience you’ll discover in content material creator roles.

• Filming and enhancing: A should in case your best content material creator is creating pictures and movies.
• Key phrase analysis: Related for creators you wish to rent to write down touchdown pages, weblog posts and written internet content material.
• Proficiency with particular instruments: Should you use particular software program, like Sprout Social for publishing and scheduling, reporting and collaboration, embody this within the job description. Making this a nice-to-have somewhat than a requirement opens you as much as candidates you possibly can prepare to make use of your software program. Intuitive platforms with accessible help, like Sprout, make it straightforward to study shortly.

• Potential to work independently: “Working with little supervision” comes up usually within the spirit of giving your creators inventive freedom—each in-house and as freelancers–and likewise lowering total burden on the enterprise.
• Expertise constructing a neighborhood: Whereas some job postings have a private follower rely requirement, constructing neighborhood isn’t all the time about numbers. Creators with expertise constructing a smaller, but highly-engaged neighborhood can generally be extra worthwhile than a big following with little engagement.
• Information of and fervour for the model or trade: A pleasant-to-have for some, vital for others. Take this Blizzard job posting for a World of Warcraft creator. To get content material that may really resonate with this area of interest viewers, their best creator candidate can have deep data of this recreation, in-jokes about its world and extra.

• Communication abilities: Communication abilities are important for creators who want to speak your model’s mission and story. However additionally they want to speak clearly together with your workforce and stakeholders to safe buy-in.
• Expertise with and deep data of social media: Social media content material creators should perceive how social platforms they’re creating content material for work as a way to market your model efficiently.
• Potential to work with brief deadlines: Be respectful of your creators’ time and don’t set unreasonable due dates. But in addition do not forget that when creating content material round tendencies or for a marketing campaign, timeliness issues.

Again to fundamentals: Further finest practices for job descriptions

Crafting a social media content material creator job description could also be new to you. However that doesn’t imply it is best to skip together with finest practices in your posting.

These tried-and-tested finest practices might be extraordinarily useful in the case of attracting the very best match on your model and workforce.

Listed below are three bonus ideas that transcend merely itemizing duties in your description:

Have reasonable expectations on your function

Simply because somebody can “do all of it,” doesn’t imply they need to—particularly in case your wage doesn’t match as much as the expectations.

Equally, supply the suitable compensation. For instance, you would possibly suppose it is best to rent freelancers to keep away from hiring a brand new particular person, however familiarize your self first with what a freelancer with the abilities you want will truly price.

Begin by evaluating the kind of content material and partnership you need out of this function. Then, prioritize the related content material creator job obligations, and whether or not the pay and title match as much as the function you’ve outlined.

You can too require a portfolio of labor. Referencing the previous work of a potential worker helps you perceive whether or not or not they’re the suitable match for the place.

No matter in-house or freelance standing, it all the time pays to be upfront and clear about… properly, pay.

As Jayde places it, “I believe it’s necessary to obviously state how a lot the pay vary is for the particular person on this function and the way they are going to be paid. Is it a salaried place? Are they to be paid month-to-month? If the content material creator might be employed as a contractor or freelancer, will they be paid per asset or hourly? Having these ‘musts’ within the job description will assist manufacturers discover the expertise that matches finest for the function.”

Talk your values

Working with companions that align with their values is enormous for creators and types alike. In accordance with Sprout’s Creator Financial system report, 41% of manufacturers companion with creators to advertise their model values.

Partnering with a creator who shares your values means reaching an viewers who additionally shares them. And firm alignment with private values has turn out to be extra necessary to shoppers than it was in 2021, in line with The Sprout Social Index™.

Share your values in your job description. Spotlight what’s necessary to your model and your mission.

Your inside efforts replicate this as properly. In case your model prioritizes DEI initiatives, make this clear in your job description. In Sprout job descriptions, we spotlight DEI initiatives and even embody clear progress studies on our efforts.

As seen in Sprout job descriptions:

Sprout Social is proud to be an Equal Alternative Employer and an Affirmative Motion Employer. We don’t discriminate primarily based on id— race, shade, faith, nationwide origin or ancestry, intercourse (together with sexual id), age, bodily or psychological incapacity, being pregnant, veteran or army standing, unfavorable discharge from army service, genetic info, sexual orientation, marital standing, order of safety standing, citizenship standing, arrest document or expunged or sealed convictions, or every other legally acknowledged protected foundation beneath federal, state, or native legislation. Study extra about our dedication to variety, fairness and inclusion in our 2021 DEI Report.

Define the kind of marketing campaign and the sort of content material you wish to help it

Anybody can create a job description that merely lists what expertise somebody wants and what they’ll be doing.

Write a content material creator job description that highlights the worth they’ll deliver and, higher but, how your new rent’s work will contribute to your model’s progress or mission.

For instance, this Warner Music U Rep content material creator place mentions what the function entails and highlights how the obligations will deliver worth to the content material creator they rent.

Write a content material creator job description to seek out the very best expertise on your workforce

So what content material creator roles are interesting to you? In-house? Freelance? TikTok-specific?

The precise creator for you’ll rely in your trade, workforce and content material wants. Use this text as a leaping off level to start out crafting your content material creator job description, then construct on it.

We’ve made it even simpler so that you can get began with our social media supervisor job description template, which helps manage your asks and discover the very best new expertise on your workforce.