World Product Champion Award: Wriggle Advertising

Have you ever ever puzzled what makes a Microsoft Promoting Celebrated Accomplice particular? How they utilise Microsoft Promoting to drive enterprise and attain new prospects? Or what merchandise they use to make the most important influence? We caught up with Wriggle Advertising, our World Product Champion Award winner and September 2022 Celebrated Accomplice, to get an inside have a look at the superb work that earned them this unique title within the first place!

What are the Microsoft Promoting Accomplice Celebration World Awards?

The Microsoft Promoting Accomplice Celebration World Awards is a bi-annual recognition programme for our Accomplice tier members that goals to recognise excellent, inventive, and efficient work by our Companions. This programme was expanded globally to all enrolled Accomplice tier members in September 2022 and highlights distinctive work throughout three awards.

PARTNER GROWTH AWARD	PARTNER CULTURE & COMMUNITY AWARD	PRODUCT CHAMPION AWARD
Awarded to the Accomplice that confirmed probably the most progress by way of income, new accounts, and/or certifications within the earlier 6-12 months.	Awarded to the Accomplice who fostered range, fairness, inclusion, alternative, or philanthropy inside their organisation, of their shopper technique, and/or group.	Awarded to the Accomplice who adopted and championed a brand new characteristic for the very best influence and outcomes attainable.

You may be a Celebrated Accomplice too! Apply to enroll within the Microsoft Promoting Accomplice Program for an opportunity to turn into a Celebrated Accomplice throughout our subsequent spherical of nominations beginning 3 April 2023.

We had the chance to interview the CEO/Founding father of Wriggle Advertising, Nick Gianfreda, and the Head of Paid Search, Dion Williams. Wriggle Advertising is our September 2022 Microsoft Promoting Celebrated Accomplice and World Product Champion Award winner.

Q: Inform us a bit about Wriggle Advertising—historical past, present measurement, viewers, and enterprise aims.

A: At Wriggle Advertising, we make use of specialists of their respective fields and supply a return on funding (ROI)-focused digital advertising and marketing service to our purchasers. The enterprise was based in 2014 and has grown exponentially over the past 18 months; doubling each employees and turnover by monetary 12 months finish (FYE) 2022 with the assistance of Microsoft.

We offer trustworthy digital advertising and marketing recommendation and implement digital methods which might be tailor-made to every shopper throughout mediums which might be greatest suited to attain their aims. All through the years, Wriggle has developed throughout the digital sector, including extra providers similar to Microsoft Promoting administration serving to to extend digital efficiency for companies of all sizes.

Our popularity is constructed on delivering a clear, results-oriented service that creates genuine two-way conversations. We don’t focus holistically on one particular space, however as a substitute present a cohesive strategy to promoting over a number of channels, retaining in thoughts our purchasers’ total advertising and marketing technique, and influencing their buyer’s end-to-end journey.

Q: What’s Wriggle Advertising’s imaginative and prescient, mission, or specialisation?

A: At Wriggle, we’re a full-service digital advertising and marketing company, and our mission is to supply our purchasers with a strong and constant ROI by way of digital campaigns which might be tailor-made to their enterprise wants.

We offer data-driven outcomes by creating sturdy partnerships, embracing progressive methods, and adopting new options. We love innovation that helps to develop our purchasers’ companies, and our mission is to unravel vital enterprise challenges throughout the digital panorama utilizing digital innovation.

Q: What influence to your small business have you ever been in a position to drive with Microsoft Promoting?

A: Microsoft Promoting has allowed us to increase our service providing to our present shopper portfolio in addition to goal new purchasers. It permits us to work throughout a wider vary of sectors in a win-win state of affairs. We have now been in a position to additional develop and educate purchasers about the advantages of Microsoft Bing and its search companions. Finally, by providing Microsoft Promoting, we’ve raised the profile of Wriggle Advertising and are considered as main specialists on this space.

Q: What are your favourite instruments or options inside Microsoft Promoting and why?

A: Microsoft Promoting has many various options and options that drive and improve our outcomes. Automated bidding methods and Sensible Buying assist to make the bids dynamic for every public sale, permitting us to turn into more and more aggressive. Implementing good bidding methods, similar to goal return on advert spend (ROAS), has actually helped us to get the perfect return for our purchasers, particularly these with smaller budgets. With this, we will tailor our methods to particular person purchasers while being proactive as a substitute of aware of additional improve ROI.

Q: What’s your biggest success with Microsoft Promoting to date?

A: Our greatest success with Microsoft is the variety it brings to our enterprise and purchasers. Microsoft Promoting allows us to cowl a spread of demographic and person bases, which in flip advantages our purchasers. We will goal a spread of sectors and verticals from Footwear to Prints and even Engineering. This has benefited each our e-commerce purchasers in addition to these that concentrate on lead technology and model consciousness.

Q: How do you see your relationship progressing with Microsoft Promoting and why?

A: Sooner or later, we hope our relationship continues to develop with Microsoft Promoting as we proceed to increase our portfolio, enhance promoting spending, and introduce new purchasers to the platform. We see our relationship creating to the purpose the place we profit from a 1-on-1 collaboration with a Microsoft consultant who can present us with the newest updates, enable us to enroll into betas earlier than common launch, and additional champion the advantages of the newest and unique options Microsoft Promoting has to supply.

Q: Have you ever had any optimistic experiences or working relationships with individuals who work inside Microsoft Promoting or Microsoft Promoting Help?

A: Help is all the time very pleasant and private, all the time asking how your day is, and providing private insights into their very own lives, making conversions much less transactional. They all the time perceive when assist is and isn’t required and don’t push their very own agenda over purchasers’ wants/aims.

Q: How does your organization embody the World Product Champion Award?

A: Wriggle Advertising embodies the Product Champion Award by selling innovation to our purchasers as a substitute of stagnating, which is what permits us to proceed to be trade specialists. Championed by our Head of Paid Search, Dion Williams, who strives to ship outcomes and pushes not solely himself ahead, however our enterprise and purchasers’ companies with innovation, continuously researching and creating our service.

Q: What product options supplied by Microsoft Promoting do you depend on probably the most to attain your imaginative and prescient?

A: A singular characteristic of Microsoft Promoting that we depend on is viewing search companions. This offers us full transparency and visibility, that means we now have information on which web sites are eligible to serve our adverts. With this info, we will then adapt and tailor our methods to particular person purchasers to additional improve ROI.

Thanks to Nick Gianfreda, Dion Williams, and the crew at Wriggle Advertising for strolling us by way of which merchandise they utilise to drive outcomes, and the way partnering with Microsoft Promoting has positively impacted their enterprise!

Don’t miss out on our different Accomplice Celebration World Award Winner spotlights—1UP Digital and Dealer Interactive—or your subsequent probability to turn into a Celebrated Accomplice throughout our subsequent spherical of nominations beginning 3 April 2023.

Should you haven’t enrolled within the Microsoft Promoting Accomplice Program but, just be sure you apply at microsoftadvertisingpartners.com so that you’re eligible for the following spherical.

Should you’re an enrolled Accomplice, keep related with us and in control on all issues Accomplice-related by becoming a member of the Microsoft Promoting Accomplice Group on LinkedIn.

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