Leffe is venturing into what a few of us may recall as Stella Artois territory with a brand new “model platform” from Wieden+Kennedy – ‘Deliver Extra to the Desk’ – positioning the beer as one thing to be shared over a meal relatively than swigged on the bar (the venerable abbey-produced tipple is fairly sturdy.)
To that finish we have now two outdated associates and their (unstated) ideas.
Leffe advertising and marketing director Lourenço Arriaga says: “This marketing campaign marks a historic second within the lifetime of our eight-century outdated beer model. It transports the foundational values of the Leffe Abbey and its beer, reminiscent of generosity, consideration and honesty, to at the moment’s world, within the hope of inspiring us all to have extra deep and significant moments with our family members – inevitably over a Leffe and a meal.”
Bold – Stella’s ‘Reassuringly costly’ marketing campaign from Lowe Howard-Spink, labored as a result of they caught with it for years, nevertheless enigmatic it appeared at first.
Properly shot by Gary Freedman.
Leffe ought to be in for the lengthy haul.
MAA artistic scale: 7.
