Our newest launch makes creating cross-channel content material simpler than ever earlier than. We’re additionally launching a complete host of different instruments and enhancements to reinforce your prospects’ expertise, and yours too. We’re speaking one-click marketing campaign technology, in-built copy help, superior income attribution for SMS, our new progressive internet app (PWA), the total launch of the brand new Dotdigital with unified contact knowledge, and extra.
In different thrilling information, we’re thrilled to announce the acquisition of our long-term associate, Recent Relevance. With this transfer, we’re in a position to offer you the very best CXDP expertise, empowering you to persistently ship buyer experiences that transcend expectations. Learn extra about it right here.
There’s quite a bit to cowl, so let’s get began.
Save time and do extra with WinstonAI
WinstonAI, Dotdigital’s advertising and marketing intelligence engine, has continued to develop and evolve. From ship time optimization and product suggestions, to generative AI help, WinstonAI is readily available to make your work life simpler. And with this launch we’re including much more options to our generative AI capabilities, serving to you streamline your marketing campaign creation course of.
Grammar and spell examine
What’s it?
Constructed into the marketing campaign builder, WinstonAI will scan your marketing campaign content material and supply a spelling and grammar examine throughout e mail, SMS, surveys, and pages and types. This may let of any errors discovered and provide options, leaving you in management to undertake as you see match.
WinstonAI is powered by GPT and our partnership with Microsoft ensures that every one knowledge is all the time safe.
Why is it necessary?
WinstonAI grammar and spell examine lets you save time, so you may deal with the extra inventive and necessary components of your marketing campaign.
- Cut back time spent proofing campaigns
- Streamline sign-off processes
- Talk with confidence
- Cut back typos and grammar errors
- Maintain requirements excessive and keep model status
- Spend extra time specializing in inventive and strategic components of your marketing campaign
The best way to get began
Our grammar and spell checker, powered by WinstonAI is now obtainable inside the marketing campaign builder. To notice, if you happen to don’t need to make the most of WinstonAI, there’s a toggle choice to disable WinstonAI options, so that you all the time have full management.
SMS in one-click
What’s it?
This new WinstonAI function lets you simply convert e mail campaigns into SMS messages with only one click on. WinstonAI will do all the onerous be just right for you and recommend an SMS marketing campaign with copy that’s aligned with the message of your e mail marketing campaign.
Why is it necessary?
A cross-channel method is vital, and SMS provides a variety of worth to your advertising and marketing combine. With unimaginable engagement charges, 60% of SMS are learn inside 1-5 minutes, and the power to chop by the noise of a busy inbox, SMS campaigns must be part of your advertising and marketing technique.
This new function means you may deal with the message first, and the channel second. Creating SMS has by no means been this straightforward, permitting you to extend your attain very quickly in any respect
- Save time and drive way more engagement with only one click on
- Ship cross-channel experiences in seconds
- Concentrate on creating your message first, and channel second
The best way to get began
Once you’ve completed writing your e mail in our marketing campaign builder, merely click on on the WinstonAI icon and choose “convert to SMS”. You’ll then discover the urged SMS marketing campaign within the SMS editor and all that’s left to do is hit ship. Should you’re not sending SMS but, begin by establishing a free trial in your account.
Elevate your technique with enhanced SMS
SMS is a superb device to have in your cross-channel technique. It lands within the palm of your prospects’ hand and will get the message throughout in speedy time. This launch we’re launching a number of enhancements to your SMS expertise. This consists of making SMS marketing campaign creation simpler, providing improved SMS quantity seize, and delivering detailed new reporting.
Superior income attribution for SMS
What’s it?
Get extra perception into marketing campaign efficiency with our new superior income attribution for SMS. By monitoring each direct and assisted marketing campaign income, now you can simply establish how totally different touchpoints are performing all through the client journey. That is already obtainable for e mail and now we’ve added the aptitude to SMS to make sure you can successfully report on marketing campaign efficiency throughout each channels.
Why is it necessary?
Buyer journeys are something however linear and every touchpoint deserves recognition. ROI is an important metric for any enterprise so dependable, detailed reporting is vital. A complete understanding of the advertising and marketing journey and each particular person marketing campaign’s affect is invaluable for managing budgets, future marketing campaign planning, and marketing campaign optimization.
The best way to get began
Discover out extra about our income attribution fashions within the assist middle. To profit from assisted income attribution you should be on a CXDP or Amplify package deal.
Commerce SMS seize
What’s it?
Shoppers are procuring on cell gadgets greater than ever earlier than, so we’re making it simpler for our ecommerce companions to maximise each conversion alternative. Retailers utilizing Magento, Shopware, Shopify, or WooCommerce can now seize SMS numbers as a part of the check-out course of. Shopify retailers are additionally in a position to provide an SMS-only checkout to their prospects.
Why is it necessary?
Embrace the cell procuring pattern by integrating SMS seize at checkout and letting customers resolve how they need to be contacted, conserving your model related to the heart beat of the client.
- Purchase extra advertising and marketing contacts which are opted-in to receiving SMS.
- SMS checkout permits prospects to finish their purchases quicker.
- Ship tailor-made cell affords and reductions by way of SMS.
- Ship order updates straight by way of textual content messages conserving buyers knowledgeable all through the entire buy course of, resulting in increased satisfaction.
The best way to get began
You should be a service provider utilizing both Shopify, Magento, Shopware, or WooCommerce and SMS. Head to the assist middle and seek for your ecommerce platform to seek out out extra.
Suppose greater with in depth integrations
Our integrations can help you convey your entire buyer journey collectively and share knowledge each step of the best way to higher inform your advertising and marketing technique. We all know how necessary quick, correct knowledge flows are, so we made our API even higher.
New integrations space in Dotdigital
What’s it?
In our new integrations space you will see a complete listing of all of Dotdigital’s tech integrations, together with Dotdigital-built, verified associate and app extensions resembling Fb and Google advertisements. The integrations space is categorized and has search and filtering performance, plus every integration can have a profile with an outline together with directions on how one can set up.
Why is it necessary?
A core a part of our providing as a CXDP is our capability to attach along with your complete advertising and marketing stack. Now you can simply discover the integrations it’s good to create a seamless buyer expertise that delivers conversions and improves ROI.
- One centralized database for improved visibility and connectivity.
- Have the boldness that the combination you’re reviewing is both Dotdigital constructed or verified, making selecting new tech simpler.
- Uncover the steps wanted to self-install, or how one can get in contact with our companions.
The best way to get began
You possibly can go to the new integrations space out of your Dotdigital account. Not a buyer? You may as well take a look at our integrations within the associate listing right here.
API V3 and improved charge limits
What’s it?
Our all-new API affords a top-of-class CXDP expertise. Whether or not you’re eager to push knowledge into Dotdigital or ship it again to different programs, this new API is altering the sport. We’ve additionally enabled increased charge limits for our present APIs.
Constructed with the most recent RESTful expertise, with service versioning embedded from the beginning, our household of APIs can help you:
- Combine rapidly with every other system
- Make as much as 6,000 calls per minute so knowledge will all the time be updated
- Learn knowledge in 30ms – that’s 5 instances quicker than you may blink
Why is it necessary?
These new providers are the primary of a brand new batch that might be centered on making certain our prospects and companions can combine much more seamlessly with Dotdigital. This lets you freely alternate knowledge which in flip drives unimaginable buyer journeys utilizing our communications and automation capabilities.
- Our CXDP permits high-speed knowledge entry with out burdensome charge limits.
- Sync perception knowledge as now you can retrieve all modified data since your final name.
- Contacts will be recognized utilizing any identifier for improved visibility.
- Consolidate many API calls into one by optionally together with different contact associated knowledge when getting your contact particulars.
The best way to get began
Go to the Dotdigital Developer hub for all data referring to our APIs.
The brand new Dotdigital is now obtainable to all prospects
We’ve spent the previous couple of years re-building Dotdigital from the bottom up to have the ability to give you the performance of a strong knowledge platform, paired with our buyer expertise and advertising and marketing automation instruments. Briefly, Dotdigital is now a CXDP.
What’s it?
We’ve saved all of the belongings you already love about Dotdigital, and amplified them. Constructed on our core values of sustainability, privateness, and safety, we’re persevering with to develop the platform to help your enterprise in much more areas.
Dotdigital’s knowledge platform performance combines e mail and SMS knowledge to create a unified, single supply of fact to your contacts. Unified contacts lets you convey your knowledge into one place, enabling you to construct a deeper connection along with your viewers.
Why is it necessary?
Unified contacts, provides you extra insights than ever earlier than – multi function place. You now have extra methods to establish prospects, so you may match up related knowledge with identifiers together with (e mail, cell quantity, and distinctive contact ID).
A joined-up buyer knowledge platform lets you create an interesting, cohesive buyer journey. In at the moment’s market, going past the anticipated is vital for manufacturers who need to stand out, be memorable, and provide an distinctive expertise.
- Interact along with your prospects on their most well-liked channels for optimum engagement and an improved buyer expertise.
- Ship a seamless cross-channel expertise with a number of touchpoints throughout the client journey.
- Achieve a 360° view of your contacts to higher perceive them enabling you to market on to their pursuits.
- Ship campaigns that have interaction at scale with hyper-personalization strategies and instruments that attraction to your viewers.
The best way to get began
We’ve accomplished all of the work, unified contacts is now part of your Dotdigital account from at the moment.
Different key updates
New feel and look: homepage and higher UI
You’ll discover a brand new, refreshed homepage now that includes key efficiency metrics and personalised suggestions that will help you establish key alternatives and successfully handle your to-do listing. We’ve additionally upgraded our navigation and redesigned the SMS editor, making the platform simpler and extra intuitive to make use of.
A Dotdigital PWA
We’ve developed our personal progressive internet app (PWA) for the Dotdigital platform. This app makes it simpler so that you can entry the Dotdigital platform. Merely pin the brand new app to your job bar on the backside of your display screen for fast, quick access. Head to the assist middle to seek out out extra.
Shopware multi-store help
Shopware retailers can now join a number of storefronts to 1 Dotdigital account so as to talk with prospects extra successfully. Having a multi-store setup related to 1 again finish retailer can save time and admin work, that is particularly helpful for ecommerce retailers that serve a number of nations.
App blocks for companions
The brand new associate app blocks allow to companions to construct their very own blocks for patrons to make use of within the EasyEditor. This offers you extra management and adaptability over what layouts you employ in your campaigns. Plus, robotically matching marketing campaign type performance saves you time by eradicating the necessity to manually regulate the type by way of the code.
SMS laws for Singapore
So as to ship SMS in Singapore, advertising and marketing suppliers want to have the ability to block incorrectly formatted sender IDs, as these are thought of a threat for illegitimate messages. Our newest replace helps this modification – get in contact along with your Buyer Success consultant to allow the change in your account.
At Dotdigital we all know it’s onerous to maintain up with the sending guidelines and laws of various nations. We carry on prime of it for you to be able to proceed to ship SMS in 220+ nations throughout the globe confidently.
Improved login expertise
We’re rising the login inactivity window from 2 hours to three days. So you may go away for a protracted lunch or perhaps a lengthy weekend, with out being logged out of the platform.
