How this 70-year-old method unlocks what your clients actually need out of your merchandise.
I as soon as spent two months constructing a characteristic that was used precisely as soon as. One. Single. Time.
And that’s once I realized: when you suppose you’re getting actionable data from buyer interviews, you’re fooling your self.
However right here’s the kicker: it’s not their fault — it’s yours.
We’ll check out how human brains sabotage product growth and the way a little-known Air Power method can save us from losing time, cash, and our clients’ goodwill.
Within the course of, we’ll discover ways to construct fewer wasted options for issues that don’t exist.
We had been interviewing customers to uncover the subsequent few options to handle the most important drawback on our “drawback”-based roadmap: overcoming inner person resistance to utilizing our product.
Driving inner adoption for our product had been a spotlight for a number of quarters since we rolled out nationally. Fortuitously, we had been recurrently talking with our customers.
In a single session, our Product Trio was talking with a usually supportive person who was satisfied…
