For the newest episode of the App Advertising Snack we’re joined by Nika Grigoreva, Senior efficiency advertising supervisor for Ada Well being. She tells us her secret for a profitable ASO marketing campaign and why localization is so necessary. Tune in to search out out!
Beneath is the transcript of the interview.
I’m working for Ada Well being, it’s a Berlin-based firm, a medical app which helps you examine your signs and perceive your well being.
What’s the key to a great ASO technique?
For me it’s analysis, you might want to analysis what’s available in the market as a result of typically folks suppose that there’s a good app title or we have to describe the app this manner. However then you definitely do analysis and also you perceive that individuals don’t search this or it’s like, it’s not an present area of interest. So you might want to suppose extra about model consciousness. Analysis is the primary and major step for a profitable App Retailer Optimization technique.
Along with analysis, what are a very powerful steps in an ASO technique?
It’s localization and adaptation for each market. So it’s not sufficient to make a key phrase listing, you might want to create significant knowledge on your app and you might want to take into consideration that individuals in numerous nations seek for various things they usually suppose in a different way about issues, like what they need to search in shops. Now it’s most necessary to additionally work in your artistic property as a result of we’ve got many instruments we will A/B check, even within the App Retailer we will A/B check now, so we will create particular property for each nation and we will A/B check. So it’s analysis, localization and artistic strategy for each nation.
What makes a great localization technique?
Earlier than I joined the corporate I labored for a courting app I began to analysis how individuals are looking for companions in each nation. There’s like very many nuances between make associates, meet associates, meet new folks and in each language you have got a distinct which means to those issues. So first you might want to perceive what your rivals do on this work, what folks search and the way to not translate however localize. Typically you simply have to keep away from this translation and you might want to adapt, possibly it is going to be a distinct wording. It’s necessary as a result of in the long run your objective as a marketer and App Retailer Optimization supervisor is to succeed in your viewers.
What are the specificities of doing ASO for a well being app?
In well being, within the common trade, you might want to keep away from deceptive messages as a result of individuals are looking for well being they usually seek for assist, like they’ll typically want a physician or they should examine one thing, they’ve nervousness signs or they need to monitor their signs. It’s necessary to have a transparent message about what your app is doing and to not mislead folks as a result of it’s your objective to not scare folks. So you might want to perceive rigorously which phrases you utilize for promotion as a result of it’s about security, it’s clearly explaining what the app is doing.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video advertisements, app retailer movies, and many others.).
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