We not too long ago mentioned whether or not or not customers need manufacturers to make social statements with our sister publication, The Hustle. The principle consensus is as a substitute of constructing broad social media statements, customers need manufacturers to make tangible modifications to enhance broader communities.
Nike and Dove are doing simply that with their current partnership which is extremely on-brand and has the potential to make a optimistic impression.
Final month, Nike and Dove introduced a brand new initiative known as Physique Assured Sport — a bundle of teaching instruments and sources to construct physique confidence amongst 11 to 17-year-old women via participation in sports activities.
The 2 manufacturers carried out a worldwide survey of two,000 members to higher perceive developments associated to women’ participation in sports activities worldwide. The survey discovered:
- 45% of ladies drop out of sports activities throughout their teenage years on account of impacts on physique picture and vanity related to puberty
- 74% of the women surveyed stated their coaches positively impacted their confidence
Physique Assured Sport equips coaches with the instruments and sources they should instill confidence of their feminine athletes, making them extra prone to proceed collaborating in sports activities.
Taking part in sports activities has varied advantages for ladies and women together with:
- Elevated confidence and vanity
- Decreased danger of well being points like breast most cancers and osteoporosis
- Higher tutorial efficiency
- Elevated management, teamwork, and goal-setting expertise
Why this partnership is smart for Dove and Nike
Dove has been a champion for optimistic physique picture for years. By the Dove Self-Esteem Mission, the model has developed varied campaigns and sources to help physique literacy and confidence in younger women worldwide.
As a number one health attire model, Nike has a vested curiosity on this planet of athletics and is concentrated on growing women’ participation in sports activities.
Earlier this 12 months the model premiered “You Received This” — a YouTube sequence highlighting the impression of athletic participation for younger women. Nike additionally partnered with Spotify to develop the Make Strikes Fund, which awarded grants to UK-based organizations that help bodily and artistic actions for ladies.
The Physique Assured Sport initiative is an instance of firms placing sources behind a social trigger that aligns with every model’s values and buyer base.
