With the brand new yr in full swing, many individuals are already partaking in Dry January, the month-long problem the place some individuals select to abstain from alcohol.
As a method to supply a inventive different for using Tito’s vodka, the model teamed up with entrepreneur and DIY skilled Martha Stewart to launch “DIY January,” a marketing campaign that demonstrates how one can nonetheless use Tito’s with out consuming it and get some family duties accomplished within the new yr. The month-long marketing campaign encompasses a spot and a limited-edition assortment of “DIY January” bottle-topper attachments for those who wish to check out the family duties. The “DIY January” bottle-topper attachments embody the “deodorizer” to spray musty materials, the “flavorizer” used to make pasta sauce and the “cleanerizer” to scrub off surfaces.
As a part of the marketing campaign Tito’s, in collaboration with inventive company Arts & Letters Artistic Co., launched a 60-second spot starring Stewart as she calls on these partaking in Dry January to get artful. The spot follows Stewart as she demonstrates using Tito’s in on a regular basis family duties equivalent to eliminating musty smells, giving pasta sauce somewhat additional kick and a wide range of different inventive and humorous methods to make use of the vodka apart from consuming it. The advert ends with Stewart encouraging others to check out these DIY ideas and tips…with a freshly made martini in her hand.
“We perceive that Tito’s drinkers may select to choose out of consuming this month to partake in Dry January, and we help them in doing that,” Taylor Berry, vp of name advertising and marketing at Tito’s Handmade Vodka, stated in an announcement.
Ringing within the new yr
Because the development of taking part in Dry January has elevated lately, extra spirit manufacturers equivalent to Molson Coors’ Miller64 and Heineken are becoming a member of in with their very own inventive campaigns targeted on offering customers with a contented medium or an alternate alcohol-free fashion of having fun with their favourite manufacturers.
“We’ll nonetheless be right here when February rolls round, however we needed to supply up some useful alternate methods to make use of our vodka till then,” Berry stated in an announcement. “And if you happen to determine Dry January or ‘DIY January’ is just not for you? That’s okay, we help Dry Martini January as nicely.”
You possibly can view the spot on the model’s YouTube channel and can buy the bottle toppers on the model’s devoted web site, with all web proceeds going to the shopper’s alternative of nonprofit that the model has teamed up with.
