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Tremendous Bowl promoting is its personal crimson carpet, with celebrities from Melissa McCarthy to Serena Williams to Pete Davidson showing on this 12 months’s commercials. However these days, that carpet has grown wider. Along with conventional celebs, manufacturers are more and more turning to creators and influencers to broaden the attain of their campaigns.
To call only a few: Doritos has teamed up with TikTok star Tay Bloomer (vibin.wit.tay) for a dance-off. The NFL has requested Emmanuel Duverneau (often called the dancing chef on TikTok) to cook dinner gamers’ favourite meals.
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