Giulia Pianelli is a Cell Advertising Advisor with years of expertise within the app trade. For The App Advertising Snack’s twenty first episode, she shares her imaginative and prescient of ASO and the way it suits right into a advertising and marketing technique.
Under is the transcript of the video above
Hi there everybody, my title is Giulia Pianelli and I’m a cell advertising and marketing skilled from Italy.
What’s the one factor everyone ought to learn about ASO?
This may disappoint somebody but it surely’s one factor that everybody ought to learn about ASO, it’s that ASO alone doesn’t make miracles. What I imply is that issues have advanced quite a bit over the previous 3-4 years particularly additionally with the pandemic and most cell entrepreneurs are actually acquainted with ASO methods way more than they have been prior to now a minimum of. And that’s why ASO ought to be not thought of as one thing alone on the aspect but it surely ought to be a part of a holistic advertising and marketing technique I feel, together with paid UA, CRM, and likewise product progress.
Which one ought to come first: ASO or UA?
I might advocate getting began with ASO first as a result of, you realize, an optimized retailer web page may additionally assist drive extra conversions additionally with paid campaigns. In case your app retailer web page shouldn’t be optimized, possibly you can’t get as many conversions as you may for those who had optimized it within the first place. I feel that earlier than beginning with any of the advertising and marketing actions I feel that it’s essential for app builders to concentrate on their product. As a result of if the product shouldn’t be superb then all of the advertising and marketing technique might be in useless
What are your high 3 ideas for ASO practitioners?
The highest 3 issues ought to be in my view: to start with by no means cease studying as a result of ASO and cell advertising and marketing, typically, is a self-discipline that’s consistently evolving so there are new issues, new options, and new product launches developing on a month-to-month foundation I might say.
And the second tip is: make plenty of checks. As a result of the most important distinction between ASO and paid UA is that ASO is usually non-quantifiable, a minimum of not as a lot as paid UA. So it’d take some time to essentially discover out what’s driving higher conversions and the one method of discovering out that is by making checks, each for visible metadata and textual metadata.
And the third tip is: simply know your product. Examine it very a lot as a result of ASO is, on the finish of the day, engaged on the primary picture of the app. The primary picture of the app that customers can have a look at, it’s like a window on the app for customers so it’s essential that the metadata of an app actually displays what the app is about.
What’s an ASO mistake everybody ought to keep away from making?
When it comes to the extra sensible method to ASO, I might advocate avoiding utilizing to many advertising and marketing slogans within the visible metadata as a result of that is perhaps perceived as a bit of bit faux from customers, and likewise it is perhaps topic to rejection from each Apple and now additionally Google Play is turning into a bit of bit harsher on rejections.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and so forth.).
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