Wonderhood has had the genius thought of analysing adland’s efficiency on Twitter in 2022 in a e-book referred to as “Bursting the Adland Bauble.”
Who’s the most important self-publicist? Who bought probably the most likes? Which emojis are the preferred? Who tweets in the midst of the night time? Which manufacturers are probably the most mentioned?
Unusual – it gained’t be a shock to listen to – has a supersized share of voice on Twitter. Solely international giants Ogilvy, R/GA and WPP tweeted extra in 2022, whereas Nils Leonard and co far out-tweeted greater UK rivals corresponding to adam&eveDDB and VCCP.
Once more, not a shock – nevertheless it’s enjoyable to see it in visible type – that the preferred emoji is the trophy and the preferred phrases embody “happy,” “artistic,” “work” and “change.”
Apple, Nike, Burger King and Cadbury are among the many most mentioned manufacturers in adland, however Wonderhood additionally dives into the true world, the place the dialog could be very totally different: Specsavers, Asda, Greggs and Starling Financial institution get extra traction there.
Surprisingly modest companies embody Mom and New Business Arts, who each barely registered within the pie chart of 45 adland accounts. Maybe they’re over on TikTok.
Subsequent yr, if the Twitter decline continues, we might get a LinkedIn evaluation as a substitute. Won’t be as a lot enjoyable.
