Designing emails for newsletters is all the time a artistic course of wherein you should use your creativeness to its fullest in order that recipients bear in mind your emails and are ready for them of their mailboxes. And also you all the time have two approaches to creating your electronic mail templates: with modules or {custom} templates from scratch. So, which strategy must you select? What advantages does every strategy convey, and what are their downsides? Our particular weblog submit is devoted to this subject.
What’s modular electronic mail design?
Earlier than stepping into the professionals and cons of every strategy, it’s price remembering what a modular electronic mail design is. Think about that your electronic mail is a set of Lego bricks. And why is Lego well-known? You’ll be able to create something with ready-made elements. So it’s with modular electronic mail design. You will have quite a lot of prebuilt electronic mail parts available (headers, product playing cards, CTA buttons, and so forth), and you may shuffle them round to construct lovely emails.
You should use these editable modules in quite a few electronic mail advertising campaigns and mix them as you see match. You may also develop a sequence of modules for quite a lot of functions, reminiscent of newsletters, promotional and transactional emails, and surveys. Then, you have to combine and match the modules you might want to create the right template on your electronic mail marketing campaign.
(How modules work)
We made a particular weblog submit wherein we mentioned intimately what modules are and find out how to use them in Stripo.
Now that we’ve coated the fundamentals, it’s time to have a look at the primary professionals and cons of utilizing modules as the primary strategy to constructing your emails.
Advantages
Model consistency throughout all of your emails
Model consistency is much from final place, not solely in electronic mail advertising however in any type of advertising generally. In response to analysts, branding consistency can enhance income by twenty %, which shouldn’t be uncared for. Shoppers ought to instantly acknowledge your emails amongst a whole lot of others of their inboxes and affiliate your organization with the values and messages you wish to promote and have recognized within the design.
(Model-consistent electronic mail from KFC)
Model consistency in your modules can embrace your corporation brand, company fonts, colours, and extra.
Saving time on the e-mail design course of
Time is everybody’s most treasured useful resource and ought to be directed to higher-priority issues. Because of this, modules had been created: to save lots of you time you could spend on higher-priority enterprise duties. When you create your individual module library with completely different modules for varied functions, you may embrace them in a number of electronic mail advertising campaigns with out creating each electronic mail from scratch. You’ll have already got prebuilt parts for any sort of electronic mail in use, and creating one electronic mail will take thirty minutes as a substitute of six hours. The saved time you may spend on ingesting scrumptious espresso and analyzing your electronic mail campaigns.
Price-effective electronic mail campaigns
Modules can be utilized as many occasions as you need in quite a lot of electronic mail campaigns, which frees you from the expense of shopping for {custom} template designs and coding new emails from scratch (as spending much less time on constructing equals fewer bills). This strategy permits you to redirect the saved assets to different elements of promoting and help for varied electronic mail campaigns.
Straightforward design and content material tweaks
Set the improper webinar date? Or is likely one of the promotional merchandise unexpectedly out of inventory, and it must be faraway from the e-mail? Modifying emails will not be related to a headache for the reason that modular system permits you to simply change the content material in modules and whole modules. Any errors may be corrected in minutes, and enhancements may be made with the snap of a finger. And all that is achieved rapidly, merely, and with out issues.
As well as, there are synchronized modules that assist you to edit and replace all electronic mail templates on the similar time. When you might want to make adjustments to a synchronized module in just one template, these adjustments are robotically utilized to all different templates wherein you’ve gotten used this module. It additionally saves you an unbelievable period of time and simplifies the template enhancing course of.
Need to study extra about synchronized modules? Try our devoted weblog submit.
No technical abilities wanted
Modular electronic mail design is extraordinarily simple to study and doesn’t require you to be an skilled programmer. Actually, you may be as distant from programming as doable and nonetheless create lovely and practical emails utilizing modules.
If you wish to rent a coder to create a novel design on your emails, the programmer solely has to do it as soon as. After that, it can save you all of the developments as modules and use them in your electronic mail campaigns.
(Saving electronic mail elements as modules)
Downsides
Not all electronic mail editors help modules
There are fairly a number of options in the marketplace in the mean time which have the performance of modules, which may make it troublesome so that you can use them as your important technique to design emails. In the intervening time, modules can be found in Chamaileon and Stripo. Nonetheless, the modules in Stripo are extra superior. For instance:
- along with the usual performance, the modules in Stripo are synchronized;
- modules may be shared between completely different tasks, which permits them for use in varied electronic mail campaigns in a few clicks; and
- you may add AMP content material to good parts and different interactive content material to your modules.
What’s a {custom} electronic mail design?
So, we’ve discovered the modules. It’s time to speak about {custom} electronic mail design. At its core, {custom} electronic mail design entails creating an electronic mail fully from scratch utilizing solely the essential blocks or coding emails. You see completely white holts; in your palms, there’s solely a brush and paints, and you may create something you need.
In advertising phrases, you may design an electronic mail, ranging from the essential format and arriving at colours, fonts, texts, and so forth. No templates, solely full artistic freedom. You create electronic mail not solely as a marketer but in addition as a designer and developer. Every of your emails is exclusive, and that’s the purpose of {custom} electronic mail design.
Advantages
Full management over electronic mail design
It doesn’t matter what anybody says, modules are nonetheless electronic mail factor templates (which may be custom-made). Nonetheless, no template can change the full-fledged capacity to create an electronic mail from scratch simply the best way you need. You and the designers create the e-mail format and draw the ultimate look. You create a novel design on your electronic mail, after which the builders begin coding all the required performance, focusing solely in your wants within the present electronic mail marketing campaign.
Limitless creation prospects
Customized electronic mail design permits you to implement any concepts that may profit the enterprise generally or any particular electronic mail marketing campaign. Superior interactive parts, dynamic content material, easy AMP video games, and way more are at your disposal and may solely be created manually and from scratch utilizing {custom} electronic mail design. Solely your creativeness limits the design of your electronic mail.
(AMP-powered recreation in an electronic mail)
All electronic mail editors help it
Any standard electronic mail editor in the marketplace will assist you to create a custom-designed electronic mail from scratch. Some superior options might differ, reminiscent of AMP, and others (their absence or presence). Nonetheless, you gained’t have any hassle discovering a instrument for creating emails with a {custom} design.
Downsides
Requires technical abilities or specialists in your group
Whereas many options in the marketplace provide intuitive drag-and-drop editors for {custom} electronic mail design, you continue to want technical data to implement extra advanced design parts (reminiscent of dropdowns, rollovers, carousels, and AMP video games). Should you’re not tech-savvy, you want tech individuals in your group that will help you convey your electronic mail design to life.
Time-consuming and costly
Creating every electronic mail from scratch takes quite a lot of time and assets. Every time you might want to assume over the design, draw a format, design it within the editor, and so forth. As well as, the extra advanced the options you wish to add to the e-mail, the longer the creation course of will take.
Last comparability
So as so that you can make the appropriate alternative, we have now created a desk that compares each methods to create emails:
How Stripo can assist you
Regardless of such important variations between these approaches in creating emails, there’s a particular plus in the truth that you should use each of those strategies in Stripo. Superior modules and the flexibility to create advanced {custom} performance and edit the e-mail code are at your disposal.
We all the time try to make it as simple and easy as doable for our customers to create emails in Stripo, so we’ve created varied auxiliary and academic supplies. These supplies embrace a full video about modules wherein we lay out every little thing you might want to know from begin to end (find out how to use modules, save them, work with synchronized modules, and so forth).
Nonetheless, should you’re concerned about a {custom} electronic mail creation strategy, we’re additionally pleased to current the Stripo Academy, which can take you from the fundamentals to the superior parts of making emails with Stripo.
Wrapping Up
Creating emails is a accountable course of, as their design is likely one of the keys to a profitable electronic mail marketing campaign. You might be free to decide on any methodology of making emails that’s handy for you. We’ve checked out modular and {custom} design, and, as you may see, each approaches are fairly completely different. In our humble opinion, modular design is nice if you wish to create quite a lot of constant emails rapidly, whereas the {custom} design is nice for extra artistic electronic mail campaigns.
Create your individual lovely emails with Stripo
