Which AI Instrument Writes the Greatest Advertising Copy? [I Tested Several Different Tools]

As a advertising and marketing copywriter, I can inform you writing is essential to any profitable advertising and marketing marketing campaign, from emails to social media posts to blogs.

Even probably the most seasoned author can battle to maintain up with demand, so profiting from the AI instruments obtainable to streamline your course of and increase your productiveness is essential.

However what instrument is finest for you and the content material you must create?

I examined a number of AI copywriting platforms to search out which instruments write one of the best advertising and marketing copy. By the tip of this weblog publish, you will have a greater thought of what instruments you need to strive that will help you produce high quality content material quicker.

What’s AI Copywriting?

Weblog Introductions

HubSpot’s AI Content material Author

ChatGPT

Scalenut

Social Media Copy

SocialBee

Anyword

E-mail Copy

Copy.AI

Hypotenuse.AI

Selecting the AI Instrument for You

My three contenders for one of the best AI instrument for weblog writing are HubSpot’s AI content material author, ChatGPT, and Scalenut. To check every machine, I typed the next immediate into every system and evaluated the introductions within the outcomes:

“Generate a weblog publish itemizing 10 methods for influencer advertising and marketing.”

1. HubSpot’s AI content material author

Our free AI content material author can generate copy for blogs, web sites, social media posts, and extra. All customers must do is sort in a subject or immediate and let the AI content material author do the remainder.

Utilizing the instrument is easy. Simply log into the HubSpot CRM and click on the “Generate weblog publish” button close to the highest proper nook.

Subsequent, sort within the immediate, select the right nation, and choose the weblog to host your publish. Then click on “Subsequent.”

From there, the AI generates a number of headlines to select from. Even higher, it exhibits how tough it to to rank for the headline and key phrase.

Under is an excerpt of what the instrument generated after I chosen the headline I needed.

Get began with HubSpot’s AI Content material Assistant

What We Like: General, the instrument is user-friendly, fast, and useful. My solely critique is that I might extra doubtless use the opening sentences as metadata and rework the primary three paragraphs after the subheading to craft an introduction.

2. ChatGPT

This is not my first time utilizing ChatGPT to put in writing weblog content material. Whereas it is not my go-to selection, it’s a wonderful instrument for outlining a weblog publish or beginning a draft.

After I submitted the immediate, ChatGPT generated a headline just like the one I selected within the HubSpot instance, and it developed an intro paragraph nearer to how I might write it myself.

I’d have favored ChatGPT to generate a number of headline ideas, however I would want to enter a special immediate for that to occur.

Moreover, whereas the opening paragraph was simple and to the purpose, it lacked element or an thrilling hook.

Professional-Tip: When utilizing ChatGPT, be as particular as you’ll be able to in your immediate or be able to submit a number of prompts till you get the form of content material you are in search of. 

3. Scalenut

Scalenut helps customers brainstorm, write, edit, and publish Search engine marketing-optimized content material. In contrast to different turbines, I have to submit the key phrases for the AI’s Article Author earlier than coming into the immediate. 

As soon as the key phrases, immediate, and tone are specified, Scalenut generates a number of headlines to select from. I made a decision on the primary headline, “Ten Profitable Methods for Influencer Advertising.”

Scalenut generated the next define with optimized subheadings.

From there, I clicked “Generate Writing Factors” and was proven the factors Scalenut deliberate to incorporate in its draft. I may delete the factors I needed to exclude and write in new matters.

Lastly, I clicked “Generate Content material,” Scalenut responded with the next weblog draft, which included a meta title, description, and permalink.

Scalenut’s strategy to AI copywriting is a really collaborative course of, which is superb for a author like myself. I see AI as an assistive instrument moderately than one thing that may fully take over the duty of writing.

There are some tweaks I’d make to the ultimate draft. For instance, “influencer advertising and marketing” must be lowercase since it is not a correct noun. Nevertheless, Scalenut supplied a robust basis for AI copy, and I see a instrument like this saving time for writers.

So, which of the above instruments writes one of the best advertising and marketing copy for weblog posts? It‘s a tie between HubSpot’s AI Content material Author and Scalenut. Each instruments embody options that optimize your content material Search engine marketing, which is essential to crafting weblog posts to rank in SERPs and generate leads.

1. SocialBee

SocialBee is each a social media scheduling instrument and an AI publish generator, so when you create your social media content material, you’ll be able to simply schedule your creation to your platform.

On this case, SocialBee is linked to one in all my Instagram accounts.

After selecting to make use of SocialBee’s social media copilot, I answered a number of questions concerning the identify of my enterprise, who I used to be producing content material for, my function, target market, branding, and extra.

On this instance, I’m a social media supervisor for a bakery in Philadelphia that serves freshly baked items to locals wanting a comfy, family-friendly ambiance.

From there, SocialBee suggests the platforms I ought to use in my marketing campaign, the form of content material I ought to publish, and when.

Lastly, I click on “Generate Put up,” SocialBee gives a number of social media copy drafts and the choice to publish them in response to its prompt plan.

One publish reads:

“Keep in mind after we used to make these scrumptious apple turnovers? They had been at all times a crowd favourite! #ThrowbackThursday #PhillyBakeryHistory.”

Within the notes tab, SocialBee factors out the sorts of pictures I ought to use to enhance the copy.

What We Like: Planning, drafting, and scheduling a social media marketing campaign can take hours, typically days, however with SocialBee, I received every part performed in simply 10 minutes. I additionally love that it gives a wide range of copy for various social posts.

2. Anyword

Anyword is a free AI copy generator that’s fairly easy. All I wanted to do was choose the social media platform I needed to publish to after which clarify the publish in only a few phrases.

For this take a look at, I‘m sticking to the Philly Bakery instance and asking Anyword to generate copy for an Instagram publish attractive prospects to go to my fictitious Philadelphia-based bakery. Right here’s the consequence.

As you’ll be able to see, Anyword is so much much less complete than SocialBee and would not present as many ideas.

Nevertheless, it gives engagement predictions, a scale for tone of voice, and a graph predicting the demographic the caption would attraction to probably the most.

Greatest For: I can see myself utilizing a instrument like Anyword once I’m at a loss for what to publish, and I want a fast copy as quickly as doable.

With that in thoughts, I’ll crown SocialBee as one of the best AI instrument for producing advertising and marketing copy for social media. SocialBee streamlines your entire marketing campaign ideation course of, from planning to drafting to scheduling, in simply minutes.

1. Copy.AI

Copy.AI works equally to ChatGPT, which is smart, contemplating it‘s constructed on high of OpenAI’s GPT-3’s giant language mannequin. Whereas ChatGPT is a basic service that solutions numerous queries, Copy.AI is designed to streamline the copywriting course of.

So, how does it fare with emails? Let‘s take a look at an excerpt of Copy.AI’s response to my immediate.

What We Like: The e-mail topic is catchy and intelligent whereas creating a way of urgency. The opening sentence captures the essence of Fall apparel with phrases like “crisp autumn air” and “cozy.”

Nevertheless, your entire e mail is about 430 phrases; it is best follow for advertising and marketing emails to be between 50 and 125.

2. Hypotenuse AI

Hypotenuse.AI gives numerous templates for several types of content material, together with emails. The copywriting instrument additionally permits customers to explain the aim of the e-mail, key phrases to optimize for, tone, and extra.

That is what Hypotenuse.AI got here up with.

What We Like: I am a lot happier with the size of the e-mail, which is lower than 120 phrases. I additionally love the call-to-action on the finish for being quick and to the purpose and inspiring readers to behave now.

In any case, just a little FOMO by no means damage anybody.

The e-mail would not have as many fluff phrases because the draft from Copy.AI, however general the draft gives an incredible base to construct upon and tweak to my liking.

Between Copy.AI and Hypotenuse.AI, I’d select the latter to craft my advertising and marketing emails. Hypotenuse.AI gives extra e mail customization choices and alternatives to optimize for Search engine marketing and goal audiences.