As shoppers are reacting to ongoing financial challenges by choosing high quality over amount, entrepreneurs must be delivering standout buyer experiences, each time. Our first product launch of 2023 has been designed to permit you to do exactly that. Our new product options give advertising groups the instruments to optimize their know-how with the intention to ship hybrid buyer experiences that resonate – all whereas spending smarter.
Our newest launch lets you create hyper-personalized experiences, optimize your martech stack utilization, and improve enterprise stability by means of financial uncertainty.
Let’s dive into this launch…
Extra worth in each expertise
Say hiya to new branded dynamic app blocks from Dotdigital tech companions that permit you to hyper-personalize content material and create extra participating campaigns in minutes. Merely drag and drop third-party accomplice content material into your emails and touchdown pages within the EasyEditor with no coding required. Get extra our of your present martech stack, all whereas lowering unsubscribe charges from prospects.
Why is that this essential?
Clients of at the moment are on the lookout for higher experiences from the manufacturers they determine to spend their cash with. They’re firmly after high quality over amount and wish no excuse to take their enterprise elsewhere in the event that they really feel they’re not seeing worth from a model. Customized, related, and real-time are a few of the many components which might affect their general expertise. We’re completely happy to announce the primary number of extension companions, with extra to comply with quickly.
The way it works:
- Show your Yotpo product critiques in emails. Consumer-generated content material (UGC) resembling latest critiques, or particular product critiques can improve belief and drive purchases.
- Share promotions and distinctive coupon codes from Uniqodo. Reward your most loyal prospects and incentivize new ones by including coupon codes to your electronic mail campaigns together with welcome journeys, win-back packages, deserted cart, and far more.
- Showcase your completely happy shopper tales from REVIEWS.io. Show latest 5-star service and product critiques inside your electronic mail campaigns to drive extra conversions.
- Pull by means of dynamic content material with Contemporary Relevance. Use Contemporary Relevance SmartBlocks to ship real-time customized content material resembling countdown timers, climate reviews, or product suggestions.
- Incorporate your newest 5-star critiques with Trustpilot. Maintain your model expertise constant whereas showcasing your newest optimistic critiques, by seamlessly including personalized evaluate blocks to emails and touchdown pages.
You may see which Dotdigital companions have app blocks accessible so that you can use in our new accomplice listing. Please attain out to your Buyer Success Supervisor, or Enterprise Improvement consultant in case you have any questions on a sure accomplice.
Constructing a cost-efficient knowledge hub
Reviewing and optimizing present advertising tech stack spend is excessive on each entrepreneurs to-do listing this 12 months. Present know-how must work higher collectively and profit all group members. This launch, we’re bringing in additional integrations that can assist you get essentially the most of your martech stack, and optimize any third-party spend. These tech integrations will assist profit everybody inside your advertising group.
We’re bringing new integrations from eStar, Marketplacer, Commertools, and Netsuite Oracle that can assist you carry all of your knowledge collectively in a single cost-effective knowledge hub.
Why is that this essential?
These integrations, together with Dotdigital’s suite of present commerce instruments will assist increase your advertising perform. Incorporating extra shopper conduct knowledge into your advertising lets you higher goal and interact together with your audiences, in the end driving extra conversions and income to your corporation.
What new integrations are launching?
We’ve bought two integrations prepared so that you can get began with at the moment, and two extra can be found in a preview which you’ll be able to sign-up for by means of your Buyer Success Supervisor.
- eStar: A preferred ecommerce platform used predominantly in Australia and New Zealand. The brand new Dotdigital for eStar integration will sync subscribers and different contacts, product catalogues, and order knowledge to offer a greater all-round buyer expertise.
- Marketplacer: The worldwide on-line market platform permits companies to promote their merchandise on a wide range of marketplaces by means of one single platform. This integration syncs each the order and product knowledge, plus any subscribed contacts into your Dotdigital account.
- Commercetools: That is an ecommerce platform constructed on fashionable Microservices-based, API-first, Cloud-native and headless (MACH) ideas. Our integration permits manufacturers to simply import product, buyer, and buy knowledge into their Dotdigital account, and make use of the complete lifecycle advertising instruments. We’re proud to announce that Dotdigital is a licensed ISV accomplice of Commercetools.
- Netsuite: NetSuite gives ecommerce and point-of-sale (POS) options that assist companies transfer away from siloed on-line and in-store channels and seamlessly join all buyer touchpoints. With the brand new Dotdigital for Netsuite integration, you’ll be able to sync product knowledge, buyer, prospect, and lead knowledge, in addition to their order conduct to energy advertising in Dotdigital.
Creating hybrid experiences
We’ve been used to attending digital occasions for the previous three years, however now – we’re getting up shut and private once more, as reside and hybrid occasions return to our advertising calendars. Our new Cvent integration means that you can carry your occasion attendees into your advertising lists, so you’ll be able to talk with them earlier than, throughout, and after an occasion.
Why is that this essential?
Occasions have at all times been a key aspect of the advertising combine for B2B manufacturers. It provides an area for manufacturers, prospects, and prospects to construct relationships, face-to-face, or just about. 95% of entrepreneurs globally agree that reside, in-person occasions provide the most effective alternative to fulfill patrons and create real-life connections. 65% of patrons agree that attending an occasion has enabled them to raised perceive their product, due to this fact led to a purchase order being accomplished.
How does it work?
The Cvent integration is a self-serve integration which you’ll be able to entry by means of the Dotdigital Integration hub and arrange very quickly in any respect. Use the combination to sync your occasion invitees, registrants, and attendees into tackle lists to contact them earlier than, throughout, and after your occasion. It’s additionally doable to sync occasion knowledge as an perception knowledge assortment.
You may:
- Ship reminders forward of the occasion to attendees allow them to know how one can get to the venue, discover your stand amongst the gang, and even simply to ask them to verify that they’re nonetheless capable of attend.
- Replace your potential patrons by SMS all through an occasion to allow them to know what’s occurring in your stand, and any keynote audio system you will have prepared to fulfill and greet them.
- Ship them a roundup of the occasion after it’s over, together with what you’re providing or any FAQ’s you picked up on the day.
- Let potential prospects know of your subsequent occasion they could want to be a part of you at.
No matter your requirement, this integration from Cvent removes knowledge silos and means that you can successfully and effectively market your occasions.
Ship participating Trustpilot evaluate invites – immediately by means of Dotdigital
Consumer-generated content material (UGC) is trusted by 85% of consumers throughout the globe, and 89% of all shoppers actively examine product critiques forward of constructing their remaining resolution to buy. With the newest addition to our integration with Trustpilot, now you can ship totally personalized evaluate invitations by means of Dotdigital as a part of your advertising campaigns. Ask consumers to evaluate a services or products after it’s been delivered to their doorstep, with customized and branded emails to get extra, and higher, critiques to make use of in your advertising.
How does it work?
You may construct and ship these emails as you’d usually as a part of a marketing campaign or one-off ship. Create the evaluate invitation in Dotdigital’s drag-and-drop electronic mail editor, and set them to be triggered both 7, 14, or 30 days post-purchase, relying on what is smart in your product lifecycle.
Highlight on our know-how and repair companions
We all know that discovering the proper advertising know-how, service, or company companions are key to each marketer’s success. At Dotdigital we’re proud to have a broad ecosystem of trusted integration and repair companions throughout the globe. Ensure you’re arrange for achievement by selecting integrations and repair suppliers that work nicely with one another and enable you obtain your corporation progress targets.
Head to the Companion Listing to seek for an know-how or service accomplice in your area.
What else is coming this launch?
That’s not all we’ve got to supply on this launch, have a look under to see what else there may be to get began with:
- Again in inventory for Shopify and BigCommerce: Act on buyer intent and let your patrons know when a product they’re all for is again in inventory and prepared for them to buy. With Dotdigital’s easy-to-use configurator you’ll be able to customise your again in inventory button and pop-up to be according to your retailer. Push it reside in just a few clicks and begin producing in any other case misplaced income, quick.
- Show tax particulars in product blocks: For wholesale manufacturers and retail industries promoting throughout each B2B and B2C, and people anticipated to point out tax particulars on account of regional or authorized necessities; that is the replace for you. Simply customise how tax particulars and different product particulars are proven in emails and on touchdown pages. The replace is out there on merchandise blocks, final browsed, product suggestions, and the deserted cart block.
- Automate store-based occasions with Shopware Circulate Builder: Our newest launch brings new actions into this integration. Now you can set any Shopware Retailer-based occasions to set off a transactional electronic mail, replace any contact in Dotdigital, or enroll right into a Dotdigital program. With over 80 triggers accessible, the choices are limitless.
- Filter reviews by marketing campaign tags in Cross-account and Account analytics: The most recent replace to our analytics means that you can filter dashboards by a marketing campaign tag and is the newest addition to a rising listing of accessible filters to assist make it simple to customise your dashboard as wanted. Marketing campaign tags might embrace; ‘Black Friday’, ‘Christmas’, ‘Singles Day’, ‘Gross sales’ and extra that can assist you benchmark your seasonal or regional marketing campaign efficiency.
- Goodbye Common Analytics – Good day Google Analytics 4: Google will quickly be sunsetting Common Analytics for the following technology of Google Analytics – GA4. Dotdigital is able to assist you thru this transition and maintain your reporting perform operating as regular. UTM link-tracking will proceed to work when GA4 rolls out in July 2023. You’ll be capable to implement UTM link-tracking for each electronic mail and SMS and look at this knowledge in your Google Analytics dashboards. We’re operating a coaching webinar to cowl is upcoming change in March. Reserve your home right here.
Can I discover out extra?
We’ve bought two webinars lined as much as delve into the main points of this launch, save your home at the moment.
