Multimedia messaging service, or MMS, are rapidly changing into a robust advertising and marketing device for companies in search of to interact their clients in additional dynamic and visually interesting methods. Since Dotdigital’s preliminary launch of MMS for North America, manufacturers have began embracing MMS to achieve their goal audiences successfully.
On this weblog put up, we’ll discover what MMS is, the important thing variations between MMS and SMS (brief message service), and the way implementing MMS can enhance engagement between manufacturers and their audiences.
What’s MMS?
MMS is a approach for manufacturers to ship visible messages to their clients on their cellular units. This consists of multimedia content material reminiscent of photos, audio recordsdata, and video clips alongside textual content messages. Ever despatched or acquired an image message in your cellphone? That’s MMS in motion. MMS takes textual content messaging to a complete new stage, offering wealthy and interactive content material that goes past the standard 160-character textual content restrict.
By integrating MMS into their communication methods, manufacturers can create extra colourful and fascinating messages that seize their clients’ consideration. Dotdigital gives MMS capabilities for audiences in the US and Canada, offering manufacturers with clients in these areas with a robust new device to face out from the competitors and generate a powerful return on funding (ROI).
What’s the distinction between MMS and SMS?
It’s vital to know the variations between MMS and SMS to decide on the appropriate advertising and marketing device to achieve your audience. Listed below are the important thing distinctions between the 2:
Content material sort and suppleness
SMS solely lets you ship textual content messages as much as a sure character restrict. Then again, MMS lets you share quite a lot of multimedia content material with textual content messages, together with recordsdata of as much as 750KB in codecs reminiscent of JPEG, PNG, and GIF, making it extra visually interesting. By incorporating multimedia content material, MMS can enhance your engagement ranges.
Message measurement and character restrict
A single SMS message can solely accommodate 160 characters (together with areas). In case your message exceeds this restrict, you’ll must ship a number of messages, which is able to enhance the price of your marketing campaign. MMS supplies a a lot bigger message size of 1600 characters (10x larger than SMS), enabling you to ship detailed and fascinating messages at a fraction of the associated fee.
So with Dotdigital MMS, you might have the pliability to incorporate high-quality multimedia recordsdata whereas nonetheless having fun with the advantages of elevated message size. This mix of wealthy media and extra textual content allows manufacturers to create fascinating, informative, and persuasive messages designed to drive buyer motion.
Price and provider compatibility
Whereas SMS messages are typically cheaper resulting from low knowledge necessities and widespread provider help, MMS messages might incur further prices for end-users and types resulting from bigger file sizes and elevated knowledge utilization. Nonetheless, the visible enchantment and potential for larger engagement and conversion with MMS can instantly offset the added price, making it a precious funding.
What are the advantages of MMS?
MMS is an important a part of any cellular advertising and marketing technique, offering companies with a spread of advantages. A few of its key benefits embody:
Enhanced engagement
MMS messages have been confirmed to have a extra participating affect on recipients in comparison with plain textual content messages. It is because MMS messages can embody wealthy multimedia content material reminiscent of photos, movies, and GIFs, making the recipient’s expertise extra memorable and immersive. In consequence, recipients usually tend to take the specified motion.
One instance of the effectiveness of MMS messaging is TractOptics, a US-based buyer, who utilized MMS throughout its Black Friday and Cyber Monday campaigns. TractOptics noticed a powerful 17:1 ROI (return on funding) after using MMS messaging. This highlights the potential advantages of utilizing MMS messaging to boost engagement and enhance the probabilities of attaining a better ROI for companies.
Better flexibility and flexibility
MMS supplies a broad vary of choices to create visually interesting content material that caters to numerous advertising and marketing functions and industries. Whether or not you need to ship promotional gives, occasion invites, or product launches, MMS gives you the inventive freedom to design messages that resonate together with your audience.
Greater conversion charges
MMS messages have the potential to drive larger conversion charges than conventional textual content messages by optimizing messaging with persuasive multimedia content material. With visually interesting content material and enhanced engagement, you may encourage recipients to take the specified motion, whether or not that’s making a purchase order or signing up for notifications.
Improved model notion
MMS advertising and marketing is usually a recreation changer when you’re trying to enhance your model recognition. Utilizing multimedia content material in cellular messages may help differentiate your model from rivals who rely solely on plain textual content messages. By together with visually interesting and fascinating content material, you can also make a stronger impression in your viewers and foster higher relationships with them.
Repeated publicity to your model visuals and emblem by MMS messages is crucial for constructing model recognition. Research present that 91% of shoppers usually tend to buy from manufacturers that they acknowledge and belief. That is very true in cellular communications, as messages that embody your model visuals or identifiers are thought-about extra reliable and genuine by recipients.
Elevated buyer expertise
In at the moment’s fast-paced digital world, clients have excessive expectations for personalised and visually interesting experiences. Utilizing MMS, you may create extra participating and interactive experiences that may assist you to join higher together with your clients. By incorporating multimedia content material like photos, GIFs, and movies into your messages, you may encourage your clients to take motion and construct deeper relationships with them.
As an example, when you run a journey company, you may ship an MMS that options an exquisite picture of a seaside sundown to your clients, inspiring them to plan their subsequent seaside vacation. Equally, when you present occasion administration companies, you may ship a GIF of their favourite artist performing reside on the town to advertise your occasion administration companies. The chances to get inventive and interact together with your clients by MMS are nearly limitless.
How MMS can be utilized to extend buyer engagement
There’s all kinds of alternatives in terms of utilizing MMS to extend buyer engagement. The power to incorporate visually participating content material lets you create extra thrilling promotions and gives by sharing eye-catching visuals when promoting gross sales, reductions, and different particular gives. The identical will be optimized when launching new merchandise by using photos or GIFS to showcase the brand new product and generate pleasure amongst your buyers.
Occasion invites will be given a brand new lease of life by creating and sharing visually interesting invites to a live performance, webinar, or workshop to drive viewers attendance. MMS may also be used to spice up buyer help by offering visible directions, demonstrations, and extra which can be utilized to troubleshoot and improve buyer satisfaction ranges.
MMS messages will be extremely personalised to particular person clients primarily based on their preferences, behaviors, and way more. The introduction of incorporating liquid (a templating language to create extremely personalised content material) to SMS and MMS for Dotdigital means you’re capable of incorporate a number of personalised fields.
This may be seamlessly previewed as every buyer so that you will be assured that your recipient will obtain a message extremely focused to them instantly. WinstonAI™ may also be used that can assist you set the tone on your MMS messages.
Getting began with MMS
For now, MMS with Dotdigital is accessible to companies with clients in the US and Canada. To allow MMS in your Dotdigital account, contact your Buyer Success Supervisor, who will information you thru the setup course of. As soon as MMS has been activated in your account, you’ll see the SMS part in your left-hand navigation now reads SMS/MMS.
In the event you’re not a Dotdigital buyer but, you may request a demo of the platform.
Conclusion
MMS is a robust advertising and marketing device that lets you improve your cellular communication methods by offering visually interesting and fascinating content material. By incorporating multimedia content material alongside textual content messages, MMS can enhance engagement ranges, enhance model notion, and drive larger conversion charges. With Dotdigital’s MMS capabilities, manufacturers can harness the ability of MMS to achieve their audiences successfully and generate a powerful return on funding.
