What’s Lemon8?
Lemon8 is a photograph and video-sharing app developed by ByteDance, the guardian firm of TikTok. In response to its App Retailer description, Lemon8 is a platform for younger creatives to share numerous content material. From vogue, make-up, meals, journey, homewares, pets, and extra. It has been described by some TikTok influencers as a cross between Instagram (earlier than Reels) and Pinterest.
How is Lemon8 totally different from TikTok and Instagram?
Whereas Lemon8 is similar to TikTok and Instagram, additionally it is distinctive in its personal manner. Not like TikTok, which focuses on short-form movies, it’s extra centered on photographs. The app additionally affords customers a number of instruments. You’ll find templates, stickers, filters, and fonts to create posts, in addition to a carousel characteristic that permits for a number of photographs in a single put up. The app has each a “Following” and a “For You” web page. Nevertheless, the content material is cut up into six subject tabs (Vogue, Magnificence, Meals, Wellness, Journey, and Dwelling), plus an “All” tab.
Present utilization of the Social Media Platform Lemon8
Presently, it’s closely user-generated content material centered, with no main manufacturers having a notable presence on the app but. Nevertheless, it’s solely a matter of time earlier than extra manufacturers start to benefit from the platform. For firms not but prepared to begin creating Lemon8-specific content material, it’s nonetheless price getting on the platform. As a model, it’s good to see what’s trending in your area of interest and safe your model username. That is very true for these within the vogue, wellness, and meals industries.
Ought to entrepreneurs be utilizing it?
The user-generated really feel of Lemon8 may very well be an enormous a part of what’s attracting new customers. On platforms reminiscent of Instagram and TikTok, the place influencer advertising is predicted, customers can typically really feel always bought to. The authenticity of the natural content material on on this platform could be a breath of contemporary air. That is particularly so in comparison with the fixed stream of sponsored content material on different platforms.
For manufacturers trying to set up a presence on this new social media platform, right here’s one thing to pay attention to. Having a wholesome mixture of natural, user-generated, and promotional content material can assist keep away from fatiguing audiences. It’s necessary to notice that it’s nonetheless a comparatively new platform. However having seen the success of TikTok, it’s price contemplating including Lemon8 to your social media technique.
If you want to see how Lemon8 may very well be used to enhance your present social media technique, request a proposal from us at https://www.getkobe.com/.
