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Headquartered in San Francisco, California, MoEngage is a Buyer Engagement Platform (CEP) that helps entrepreneurs or product managers/house owners seeking to have interaction, reacquire, or retain prospects. Shopper manufacturers use MoEngage as a one-stop MarTech platform to maintain prospects engaged on a number of channels (comparable to cell push, e-mail, SMS, in-app, or WhatsApp) and a number of platforms (like cell app and web site). In different phrases, MoEngage is an insights-led omnichannel buyer engagement platform. We care about our prospects as a lot as you do and make each effort to make sure our platform caters to personalised buyer conduct.
In immediately’s world of overwhelming commercials throughout any medium, it is very important convey clearly what you supply your prospects with a contact of personalised communication. MoEngage not solely helps you analyze buyer conduct but in addition helps you thru all the buyer journey, valuing buyer privateness and safety on the coronary heart of all the pieces, to make sure you talk your choices as transparently and effortlessly as attainable.
Historical past of MoEngage
Again in 2011, when founders Raviteja and Yashwanth based DelightCircle, they realized that delivering personalised and contextual info was key to retaining and interesting prospects. And therein lay an issue, or as they noticed it: an answer. Conventional advertising and marketing and buyer engagement platforms until that time have been constructed for a desktop world.
Moreover, many of the then-platforms have been campaign-centric and never customer-centric. The necessity for a platform that gave acuities about buyer conduct and helped manufacturers notice the significance of strolling by way of the shopper lifecycle together with their prospects was paramount. Since we take nice care of our prospects, MoEngage was additionally constructed round the concept that the corporate will guarantee you might have all of the devices in your hand to empathize together with your prospects as properly.
In a world that was getting exceedingly digital-first, it was essential to preserve your useful prospects engaged not solely by way of all one of the best choices but in addition by way of personalised content material. With this philosophy in thoughts, MoEngage was born in 2014. With places of work in San Franciso, Bengaluru, Boston, London, Berlin, Singapore, and Dubai, amongst others, MoEngage has emerged as among the best platforms on the market for buyer retention, engagement, and acquisition.
Since then, the corporate has gone from energy to energy, each in product innovation and model philosophy. A few of MoEngage’s industry-first applied sciences like Push Amplification™ and Push Amplification™ Plus, first launched in 2017, have revolutionized the CEP, and, generally, the MarTech house.
Our Imaginative and prescient and Values
What’s a Buyer Engagement Platform (CEP) and Why do You Want It?
Whereas many confuse a buyer analytics device with a CEP, they’re extensively completely different. If you’re a B2C model, essentially the most invaluable factor your prospects may give you is their consideration. And after they do, it will be significant that manufacturers don’t take it flippantly.
A Buyer Engagement Platform is a single piece of software program that helps manufacturers perceive and optimize a buyer’s lifecycle, proper from consciousness to choice. Sometimes, a CEP is part of a model’s API integrations. The platform captures knowledge by way of apps or web sites and offers personalised communications, that are extremely contextual for purchasers throughout channels (e-mail, social media, cell apps).
Moreover, the CEP pushes for AI-based segmentation and retention evaluation to make sure that a buyer’s journey isn’t just about educating them a few product but in addition serving to them perceive the answer it affords for a buyer’s downside. Primarily based on a buyer’s utilization conduct, a superb CEP may give you suggestions on run your campaigns, assist with cross-channel advertising and marketing and assist you optimize efficiency.
A fantastic CEP, nonetheless, is a full-stack answer that may do the entire above and provide you with actionable insights on convey down your churn fee by supplying you with in-depth evaluation, customizable features, heavy personalization, and omnichannel advertising and marketing options. All these, whereas making the combination simple with different instruments within the stack. This is likely one of the the explanation why manufacturers belief and depend on us.
What Does MoEngage Supply?
As a CEP, MoEngage affords a variety of capabilities that will help you ship your messages throughout a number of channels. A whole full-stack answer consisting of e-mail advertising and marketing, in-app messaging, net push notifications, SMS, and much more, as an organization, MoEngage understands that fashionable manufacturers want excessive engagement to retain their prospects.
Utilizing proprietary and revolutionary know-how, MoEngage, as an organization, has taken AI to a complete new stage to boost buyer engagement to a stage. A few of our key choices are:
Buyer Insights and Analytics
MoEngage affords some of the complete and highly effective buyer analytics and insights platforms there’s within the MarTech house. Not solely will entrepreneurs take pleasure in essentially the most superior omnichannel engagement advertising and marketing platform however with MoEngage’s in-built analytics, you may get an entire image of your buyer’s whole onboarding journey and the place they’re dropping off.
We imagine that buyer expertise is simply as vital as buyer engagement. That’s the reason the MoEngage dashboard leaves nothing to likelihood or instinct in terms of buyer evaluation. With out drowning in loads of irrelevant knowledge, you’ll find out why you might have a churn and enhance your conversion fee with essentially the most superior analytics that guarantees to boost your product adoption.
Moreover, the MoEngage platform affords in-depth segmentation throughout demographics, technographics, psychographics and a lot extra. This, coupled with in-built retention evaluation is designed to make sure you by no means have a poor marketing campaign efficiency ever once more!
Buyer Journey Orchestration
It isn’t sufficient to only supply an in-depth evaluation. As a modern-day marketer, you additionally must membership your prospects into associated micro-groups primarily based on this evaluation and their conduct. This ensures extremely personalised, contextual, and related affords and merchandise.
MoEngage not solely lets you group prospects by attributes like demography, location, or age but in addition affords full customization that will help you construct your individual segments and filter teams primarily based in your advertising and marketing technique. You may as well create simple drag-and-drop consumer flows on the dashboard.
MoEngage’s platform helps entrepreneurs visualize and enhance LTV by offering a deeper understanding by way of RFM and Affinity Segments. Personalize the way you need to create buyer segments, get insights, craft nice experiences primarily based on these insights, and analyze how one can have interaction and retain your prospects higher.
Multi-channel Communication
In a digital-first world, it isn’t sufficient to push your finest affords by way of a single channel like e-mail or web site notifications. If you’re actually searching for a information to omnichannel advertising and marketing for a strong advertising and marketing marketing campaign, MoEngage’s capabilities ought to assist you drive all of your advertising and marketing methods.
Past the standard channels of promoting (e-mail campaigns, onsite messaging, in-app messaging, playing cards) MoEngage additionally offers some novel channels which can be actually {industry} firsts. Push Amplification, a MoEngage pioneered know-how, improves Push notification deliverability on Android gadgets in Asia.
MoEngage helps manufacturers and firms ship their messages about their product/merchandise throughout any platform and thru any channel.
AI-Powered Marketing campaign Optimization
On the coronary heart of MoEngage’s tech is cutting-edge Synthetic Intelligence, which has helped the corporate be the market chief it’s immediately. A few of our tech capabilities have helped manufacturers enrich buyer experiences and enabled stellar marketing campaign performances.
For instance, Sherpa, MoEngage’s proprietary AI engine, mechanically figures out the precise message variant and the precise time to ship to each buyer primarily based on behavioral analytics. It even picks the precise channel by way of which your retention would be the most with out experiencing churn.
MoEngage additionally launched Dynamic Product Messaging, which redefined advertising and marketing automation. Constructed on the corporate’s proprietary Sherpa Interplay Graph, as considered one of MoEngage’s co-founders Raviteja places it, it’s “designed to assist companies talk related merchandise from their catalog primarily based on buyer’s shopping historical past by way of push notifications (app/net) and emails.”
Why Is MoEngage So In style?
As a strong AI-driven product, MoEngage has been persistently thought of among the best Buyer Engagement Platforms available in the market. Gartner ranks MoEngage as one of many main Cellular Advertising Platforms on the market.
Aside from Gartner, MoEngage has been acknowledged by different main {industry} awards as properly!
Information is Good. Insights are Higher!
Whereas we’re loopy about knowledge, we, at MoEngage, notice that simply being data-oriented can not serve our prospects, if this knowledge isn’t action-oriented. Information have to be backed with nice acuities, and that’s what our synthetic intelligence goals for! Advertising groups utilizing a advertising and marketing automation platform makes little sense if that automation doesn’t result in fascinating outcomes. With MoEngage, throw that intuitive method away and study to belief selections backed with knowledge!
