If you happen to’ve ever needed George Costanza to roast your dad on Festivus or Chaka Khan to sing you cheerful birthday, Cameo could make your goals come true. You in all probability know Cameo as a platform that permits followers to request movie star movies, however do you know that you would be able to additionally use Cameo to develop what you are promoting?
Learn on to seek out out extra about how Cameo can be just right for you and your organization.
Bonus: Get the influencer advertising and marketing technique template to simply plan your subsequent marketing campaign and select the perfect social media influencer to work with.
What’s Cameo?
Cameo is a web site and cell app that allows you to request customized video messages from celebrities. Based in 2016, Cameo connects followers with their favourite actors, athletes, musicians, performers, creators, and social media influencers.
Most customers order Cameos for different individuals as a result of they make an ideal present — and bonus, no wrapping required. However you don’t want to attend for an important day. You may as well order a video for your self or as a part of a enterprise technique.
Whereas Cameo is finest identified for pre-recorded movies that may be downloaded and shared, you may as well e-book reside video calls! Cameo Calls allow you to chat together with your favourite movie star and invite a bunch of pals to hitch you.
How does Cameo work?
Cameo could be very user-friendly and straightforward to discover. Begin by visiting their web site or downloading the Cameo app to browse celebrities. You’ll must create a Cameo account to make a request.
You’ll be able to search Cameo by class, like actors, musicians or comedians. Otherwise you enter particular phrases within the search bar, like “Nice British Bake Off.” There are literally thousands of celebrities on Cameo’s market, so utilizing your personal search phrases is useful!
Utilizing the sidebar menu choices, you’ll be able to filter by standards like value and ranking. If you happen to forgot your bestie’s birthday is tomorrow, you’ll be able to even limit your search to 24-hour supply choices!
You may as well browse the profiles of celebrities and browse their scores and evaluations. Every profile has a number of movies, so you’ll be able to try their type and supply.
When you’ve chosen your movie star, the enjoyable half begins. First, let Cameo know whether or not you’re reserving for your self or another person. From there, Cameo will immediate you for the next particulars:
- Introduce your self. Inform your favourite celeb why you’re so excited to listen to from them. Bear in mind, they’re actual individuals on the opposite finish of this request— they’re going to learn what you say! This is a chance to be real.
- Present the title and photograph of the recipient. If you happen to’re giving your Cameo as a present, add the title of the individual you’re sending it to. You even have the choice of importing a photograph. Afterward, you’ll be able to add particulars about title pronunciation.
- Add pronouns. This non-obligatory function permits you to specify pronouns. Cameo presents she/her, they/them and he/him as choices, however you’ll be able to enter any pronouns you employ into this area.
- Choose an event. Are you sending a Cameo as a birthday current? Wanting recommendation? Searching for a pep discuss? Or possibly only for enjoyable? Cameo presents a lot of events that you would be able to choose.
- Add directions. That is the place you may get as detailed as you need. Need Jonathan Frakes to inform your brother that he’s unsuitable for 2 minutes straight? Put it within the request kind! Simply be sure to abide by the group pointers: no hate speech, sexual content material, or harassment.
The extra information you present right here, the higher your video can be.If you happen to’re undecided what to incorporate, you additionally get assist from Cameo. They provide writing prompts that will help you determine what particulars to say.
- Connect a video. If you happen to make your request by the cell app, you may as well embody a video as much as 20 seconds in size. That is one other alternative to precise your needs and provides your chosen celeb some particulars to personalize their video.
If you need your video to remain between you and the recipient, choose “Cover this video from [Celebrity Name]’s profile.” In any other case, it might be shared on Cameo, the place different customers can view it.
When you’re executed making your request, you fill in your fee particulars (they settle for most main bank cards) and make sure your order. Cameo will ship you a affirmation e mail and let you know the way lengthy the movie star has to satisfy your request. Usually, it is a seven-day window, however some Cameo celebrities supply 24-hour supply.
When your video is prepared, it would seem in your Cameo account. You’ll additionally obtain an emailed hyperlink to the video. You’ll be able to watch the video, share the hyperlink instantly, or obtain the file to maintain it ceaselessly.
After you obtain your video, you’ll be prompted to write down a evaluation. And if for some cause the movie star is unable to satisfy your request, your fee can be refunded.
How a lot does Cameo value?
Cameo costs differ in vary, relying on how well-known and in-demand the movie star is. Brian Cox is $689 (a steal in case you have Roy household cash), and Lindsay Lohan is $500.
However there’s an enormous vary, and lots of of stars supply customized movies for $100 or much less. You’ll be able to even discover choices inside the $10-$25 vary. They won’t be family names, however they might be your favourite drag queen or TikTok creator — and that’s what counts!
Can you employ Cameo for enterprise?
Sure! Cameo for Enterprise was designed particularly for you. It’s good for firms searching for a celeb endorsement for his or her new product launch or a number for his or her upcoming occasion.
If you happen to’re on the lookout for a video for enterprise functions, you need to undergo the Cameo for Enterprise web site. A private Cameo video can’t be used for promotional or industrial functions, in response to the Cameo Phrases of Service.
(That’s why I can’t present you the Cameo I ordered from actor James Marsters, aka Spike from Buffy the Vampire Slayer, which is simply too dangerous as a result of it’s unbelievable.)
However the strategy of ordering a Cameo for Enterprise could be very comparable. You’ll be able to browse greater than 45,000 celebrities.
As with private Cameo movies, there’s a spread in costs, however you’ll be able to sometimes count on {that a} enterprise video can have the next price ticket. For instance, Lindsay Lohan will create a customized video for $500, however for a enterprise video, she expenses $3,500.
Cameo for Enterprise additionally presents personalized help for companies. Collaborate with Cameo to create a plan and set measurable targets, and get data-driven suggestions for celebrities that may resonate together with your viewers.
Cameo may also make it easier to execute your marketing campaign in as little as every week— preferrred in the event you’re on a good timeline!
6 concepts for utilizing Cameo for enterprise
1. Improve model consciousness
Cameo’s Snap x Cameo Advertiser Program permits manufacturers to create customized video adverts completely for Snapchat. These adverts are good for constructing consciousness, significantly for manufacturers concentrating on a younger demographic who wish to faucet into the 339 million day by day customers of Snapchat.
Gif through Cameo
By means of Snap x Cameo, retail model Mattress Agency created a sequence of video adverts to lift model consciousness, working with a lot of celebrities that included NFL stars, TV personalities and content material creators. The marketing campaign drove an 8-point carry in advert consciousness and resulted in a video view fee that was 3x as excessive because the business common.
2. Launch a product
Movie star endorsements are a tried-and-true advertising and marketing tactic, however that’s as a result of they work!
Snack line Dean’s Dips partnered with Cameo and Corridor of Fame baseball participant Chipper Jones to create a “Chipper and Dipper” marketing campaign to advertise their new dips. By means of Cameo, they have been capable of finding a celeb that match their buyer demographic completely. In spite of everything, what goes higher with sports activities than chips and dip?
Picture through Cameo
Along with the promotional video content material, the marketing campaign included a social sweepstakes, providing followers the prospect to have a Cameo Name with Jones. The competition elevated engagement and generated extra shareable video content material for Dean’s Dips. The consequence was a profitable and unique product launch.
3. Ebook a speaker
If you happen to’re on the lookout for a visitor host on your podcast or an inspiring speaker on your subsequent occasion, Cameo is a substitute for conventional speaker bureaus.
Apple Leisure Group labored with Cameo to e-book TV character Carson Kressley for his or her annual convention, thrilling their attendees.
Picture through Cameo
You’ll be able to e-book audio system for internet hosting gigs and panels, but in addition co-create a customized occasion agenda that builds off the star’s character. Kressley performed video games with attendees and did viewers engagement, which performed to his strengths as a TV host and presenter— and ensured the occasion was a smash success.
4. Delight your workers
The pandemic threw a wrench in office tradition initiatives, as working from dwelling grew to become the brand new norm. Whereas distant work has many benefits, it’s additionally left many employees feeling disconnected and employers questioning learn how to interact them from a distance.
Internet hosting a digital occasion for workers with a beloved movie star is an effective way to offer an expertise that’s genuinely shocking and enjoyable. Or reward excessive performers with customized movies from their favourite stars to point out them how a lot you respect them. Whether or not it’s Kenny G serenading them on sax, or a private encounter with an elephant sanctuary, it’s positively higher than an “worker of the month” certificates.
5. Surf a viral wave
In August 2022, the web skilled a uncommon second of real happiness after they met Tariq, just a little boy who actually loves corn. “Corn Boy” went vastly viral as a result of he stated what everyone knows to be true: corn is superior.
Sensing a corntastic alternative, Chipotle booked a enterprise video with Tariq by Cameo. Collectively, they created a TikTok video about their shared love of chili-corn salsa (and racked up greater than 56 million views within the course of!)
@chipotle Look forward to it #corn ♬ unique sound – Chipotle
This technique labored due to the timing. It went reside just some weeks after Tariq rocketed to on-line fame, when “Corn Boy” was nonetheless resonating with on-line audiences. If you wish to capitalize on a viral development or meme, pace is every little thing. Thankfully, Cameo can flip round a enterprise marketing campaign in lower than every week.
6. Run a contest
One of many largest makes use of of Cameo? Sending pals birthday messages from beloved celebrities.
So Bud Mild labored with Cameo to run a contest, encouraging UK residents to enter and win a celeb birthday message for a buddy. By means of Cameo, they partnered with six UK celebrities and gave away six movies.
Picture through Cameo
The giveaway obtained seven instances as a lot engagement as their typical marketing campaign, with 92% optimistic sentiment from customers. It additionally resulted in video content material good for sharing on social media, additional boosting model consciousness and engagement.
Regularly requested questions on Cameo
Who’re the highest-paid celebrities on Cameo?
The best-paid movie star as of October 2022 was… Caitlyn Jenner, at $2,500 USD.
How lengthy does it take to obtain your Cameo video?
Cameo ensures supply inside seven days. You may as well use search filters to search for celebrities who ship inside shorter time frames, like “< 3 days.” If you happen to’re actually in a crunch, you’ll be able to restrict your search to celebrities who supply supply inside 24 hours.
Is Cameo social media?
Cameo isn’t a typical social media platform. Customers don’t have the chance to create their very own content material or work together with each other, that are core options of a social media community. However Cameo movies might be shared on different social media platforms, like TikTok and Snapchat.
How do you obtain your Cameo movies?
You’ll obtain a hyperlink to your Cameo video by e mail. It can even be added to your Cameo account when it’s prepared. Yow will discover it by logging into your account and checking “My orders.”
How lengthy can you retain your Cameo video?
Eternally! Your Cameo video can be saved in your Cameo profile underneath “Your Orders.” You may as well obtain the video and put it aside to your telephone or pc.
Are Cameo movies accessible to people who find themselves laborious of listening to?
Sure. You will have the choice to activate captions whenever you obtain your video.
Are you able to ask celebrities to say something you need?
That relies upon. Cameo prohibits requests that contain hateful or violent speech, in addition to sexual or pornographic content material. You can’t ship or request nude movies, for instance, or ask a celeb to harass somebody.
Some celebrities even have preferences on their profiles, significantly in terms of roasts. Keep in mind that you’re partaking with actual human beings, and attempt to be respectful.
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