At Specific Writers, you typically hear us point out “done-for-you” content material advertising and marketing in our blogs, and on our web site, and we even boast about it in some social media posts.
However what does done-for-you content material advertising and marketing entail?
For many who have puzzled what DFY content material is, the way it works, and the advantages of searching for suppliers who can do it for you, look no additional than this mini information.
As we speak, we’ll discuss done-for-you advertising and marketing and how one can get extra out of your content material whereas spending much less money and time than you’d going the standard route (i.e., doing it your self).
Isn’t All Content material Ordered Thought-about Performed-for-You Content material Advertising?
Sure, and no.
It is dependent upon the service you might be ordering and the place you might be ordering it.
Some corporations supply done-for-you content material bundles, like Specific Writers, whereas others supply DFY content material, nevertheless it contains nothing greater than writing content material. It doesn’t essentially embrace the experience, analysis, and high quality assurances you want to fulfill Google’s E-E-A-T and enhance your web site’s authority.
Real DFY content material is written by a subject skilled in your area of interest – not a contract author who dabbles in that business. Principally, your author is a mirror of you – solely they’re saving you the effort and time of writing a weblog your self utilizing the knowledge you present and leaning on their very own expertise and experience within the area of interest to ship top-notch content material.
Getting a content material bundle is one of the best ways to broaden each penny spent in your content material advertising and marketing and offer you high-quality content material that returns repeatedly 12 months after 12 months.
What’s a Performed-for-You Content material Bundle, and Why Ought to You Use Them?
Sure, you may order a single weblog written by a subject skilled, however for those who purchase a complete bundle, you might be unlocking much more advantages whereas saving money and time.
By bundles, we’re speaking in regards to the weblog, its meta, website positioning analysis, photographs, and the experience behind it.
A well-liked bundle possibility is our Authority Package deal service. Inside the Authority Package deal, you obtain:
- An In-Depth Content material Technique Designed round Your SPECIFIC Matter: A content material strategist researches your required matter and creates a click-worthy headline that touches excessive on the EMV scale. Then, they seek for high-volume, low-competition key phrases to sprinkle into your content material so that you just rank effectively within the SERPs. The strategist will search for strategic linking alternatives and even present particulars for the author to hit on to fulfill the subject with E-E-A-T in thoughts.
- A Topic Matter Knowledgeable Writing Your Content material: When you approve your content material’s analysis section, it heads over to an SME author with real expertise in your area (not solely have they got 5+ years of expertise writing in it, they’ve superior levels in that area as effectively).
- In-Depth Enhancing: To make sure all the things is included and that you just obtain the best high quality writing doable, an editor opinions the content material and fine-tunes it earlier than supply.
- Customized Designed Photographs: The Authority Package deal doesn’t use inventory photographs. As an alternative, it contains customized photographs created in Adobe by an in-house designer. It features a header picture, inset, CTA picture, two customized photographs or graphs, and 4 pull quotes to assist particular textual content pop off the web page.
In 2022 alone, Specific Writers offered authority packages for a whole bunch of purchasers saving hundreds of hours of labor.
Add social media posts and emails to go together with that package deal. You now have a weblog with authority, an electronic mail e-newsletter to let readers know it’s there and prepared for consumption, and social media posts to sprinkle in your favourite platforms.
What are the Advantages of Utilizing DFY Content material?
Let’s break it down and take a look at the advantages you obtain with DFY content material.
You Get Three Skilled Providers in One Package deal Value
Taking the Authority Package deal instance, you’ve gotten three core providers in play. In the event you have been to do these your self, you would wish to outsource to a number of freelancers in your website positioning, writing, {and professional} design. Within the package deal, you get all three skilled providers already vetted and able to go from the identical location.
Saving you the effort and time of trying to find freelancers to satisfy these gaps your self.
You Unlock Entry to a Crew that’s Up-to-Date on Google’s Needs and Wants
Google does lots of updates, and so they all carry the identical theme: authority and belief.
Belief is just not new to the advertising and marketing sector.
If you concentrate on it, belief has been round for the reason that daybreak of content material advertising and marketing.
Gross sales pages, touchdown pages, Ebooks, emails…the purpose has all the time been getting your reader to belief you.
So, what has modified?
Google now needs to see that belief for itself.
When folks don’t belief your web site, they may by no means buy from you and won’t return. You’ve gotten that one shot at constructing belief, build up these relationships, and changing them.
Belief is a central element of Google’s newest tips with E-E-A-T. Trustworthiness doesn’t assist your rating straight, however in line with Yoast, that “again” button when a shopper realizes they don’t belief you may.
Once you rent somebody to do DFY content material, they’re greater than conscious of the most recent algorithm modifications and what Google calls for of their newest E-E-A-T. EW writers are all educated on E-E-A-T and what it entails by providing an in-depth course inside our college. So, when an SME author tackles your content material, they carry each facet of E-E-A-T to the digital desk: expertise, experience, authoritativeness, and trustworthiness.
You Save a Important Quantity of Time
Take into consideration how a lot time you’d make investments for those who did every element of DFY content material bundles for your self.
First, you want to subscribe to instruments like Ahrefs and SEMRush to begin producing your experiences and researching your matter. You would wish to familiarize your self with the EMV scoring system and learn how to enhance your titles so they’re click-worthy. You would wish BuzzSumo that will help you discover what’s trending in your business to be able to play off each trending and evergreen matter concepts. That’s a number of hours (if not days) of labor when you find yourself unfamiliar with utilizing these merchandise.
Subsequent, you would need to analysis and write. Even essentially the most skilled author takes an hour or so to analysis a subject (regardless of their familiarity with it). Then, there may be the writing section which can take a number of hours. On high of that, it’s a must to self-edit and clear it up earlier than you hit “publish.”
Writing your weblog is extra than simply including a number of paragraphs. As an alternative, you want deep business analysis and statistics to again it, articulation expertise to maintain your content material concise, and naturally, enhancing. Orbit Media surveyed how a lot time the typical blogger spent on their writing. In that survey, you will note that the time it took received longer and longer because the years elevated, and that’s as a result of Google calls for extra immediately than it did ten years in the past. In 2021, Orbit’s survey discovered writing one weblog took roughly 4 hours and 10 minutes. So, let’s think about how a lot time you spend for those who DIY it.
After the writing section would come design. Sure, there are many free design instruments and reasonably priced paid choices, however do you’ve gotten the time? You already know your branding and colours, however you’ll must add these and seek for graphics you should utilize both from a paid inventory photograph subscription or a royalty-free web site. Then, you should undergo the time it takes to design the pictures alone.
Once you calculate whole hours spent and break it right down to your hourly earnings, did you save a lot ultimately? What may you’ve gotten completed with that point whereas another person was creating the content material?
You Get White Hat, White Label Content material
You’ve saved your self hours (if not days) ordering DFY content material.
Even higher? When you get that content material package deal able to distribute, it’s white hat and white labeled, so you may declare it as your individual.
Whether or not it’s an E book you promote on Amazon or a weblog put up you set in your web site, the writer is you.
Give it some thought. When you are working in your subsequent advertising and marketing marketing campaign, proper now, a author could possibly be creating your subsequent E book to publish. So, you might be engaged on the subsequent large factor that can generate income whereas another person is ending up your final “large factor” that can quickly generate income.
Backside Line: Performed-for-You Content material Advertising is the Way forward for 2023
Content material is just not over.
AI may be right here, nevertheless it can’t compete with material consultants and positively can’t fulfill the necessities of Google’s E-E-A-T. A well-vetted SME can.
At Specific Writers, we not solely vet SME writers to affix our staff, however we regularly practice them in-house to supply the highest quality doable for our purchasers.
Whether or not you might be searching for a single weblog or need done-for-you content material bundles like our Authority Packages, we might help develop your model, construct your authority, and, most significantly, acquire belief along with your readers in order that those that come and go to keep and purchase.
Attempt one in every of our SME providers immediately and see the advantages of DFY content material for your self.
