The World Federation of Advertisers (WFA) has up to date its World Media Constitution with a name for extra competitors and innovation in digital search, show, video and commerce, a brand new push on sustainability and the necessity for a typical carbon calculator.
These are on high of long-standing challenges round advert fraud, transparency in programmatic and expertise.
The final model of the Constitution in 2018 led to the creation of the World Alliance for Accountable Media (GARM) and the WFA’s Halo cross-media measurement software program code, which is now being piloted within the US and UK.
Gerry D’Angelo, VP World Media, P&G says: “The publication of the WFA World Media Constitution in 2018 was a seminal second. It introduced collectively the proposals of worldwide advertisers for a safer and extra clear media ecosystem, and it made attainable main developments in model security and cross-media measurement.
“The up to date Constitution updates the suggestions of worldwide advertisers in mild of the areas the place we face probably the most urgent challenges – competitors, accountability, duty, sustainability and other people.”
