However the marketing campaign with Jungle was impressed by how creators have lengthy organically used WeTransfer—notably music artists starting from Prince to Grimes to SAULT—to share tracks and different content material with their followers.
“We needed to take this a step additional and companion with creatives, experience alongside their course of and create an expertise that permits them to share bespoke content material with their followers,” WeTransfer chief advertising officer Angelique Temple advised Adweek.
This partnership with Jungle “marks the primary of many thrilling collaborations arising quickly the place we can be working with various kinds of creators to deliver their concepts to life,” she added.
WeTransfer appointed Temple as CMO final yr, the primary time the model employed somebody exterior in that function. She was beforehand a advertising chief at WeWork.
Based in 2009, WeTransfer has just lately rolled out new companies past file-sharing, resembling productiveness instruments focused at inventive outlets and freelancers. In 2021, it launched The Supporting Act Basis, which commits 1% of annual revenues to supporting the following era of creatives.
