Within the streaming period, musicians have been experimenting with new methods of releasing albums and capturing listeners’ consideration. An uncommon partnership between WeTransfer and British producer duo Jungle reveals the potential of manufacturers supporting artists and constructing deeper connections with followers.
On Monday, Jungle introduced their extremely anticipated forthcoming album “Volcano” and launched a brand new single. Concurrently, the duo is starring in WeTransfer’s international marketing campaign, the primary produced by the corporate’s in-house inventive studio.
Titled “Suppose It. Make It. Transfer It,” the marketing campaign comes as WeTransfer positions itself as greater than a file-sharing service and expands its roots within the creator economic system. The tech model desires to be seen as a distribution platform for artists and followers, and its advertising message is a name to creators to place their concepts into motion.
To showcase its function with creators, WeTransfer collaborated with Jungle on an interactive digital expertise that hypes their album, opens up their inventive course of and provides better entry to followers. Main as much as Volcano’s launch August 11, followers can go to the positioning junglejunglejungle.wetransfer.com to obtain free and unique digital content material.
The primary content material drop, coinciding with Jungle’s new single “Candle Flame,” consists of art work, desktop and cell wallpapers, social media profile photos and a ringtone. The drops will proceed all through the spring and summer time as extra tracks are launched, culminating with an experiential activation in July.
Aside from the fan website, the marketing campaign will comprise digital, social, print and cinema adverts.
Facilitating creativity
WeTransfer has an extended historical past of partnering with creatives and artists, normally by its in-house editorial arm WePresent, whose 2020 quick movie “The Lengthy Goodbye” with Riz Ahmed gained at Cannes Lions and the Oscars.
