As with a number of weight reduction and health manufacturers, Weight Watchers have launched a brand new marketing campaign this January.
As any of those weight reduction manufacturers know, it isn’t simple to shift weight, particularly after the festive interval. Weight Watchers’ new marketing campaign focuses on this with the tagline “Return to feeling good.” Emphasising that disgrace and guilt aren’t useful on the subject of shifting weight, the model hopes to encourage individuals to discover ways to eat the meals they like whereas conserving the burden off.
Impressed by the deluge of present receivers returning presents to retailers after Christmas, one of many advertisements options clients ‘returning’ the ‘hate’ a part of the love/hate relationship with cookies.
Chief Advertising Officer at WeightWatchers, Amanda Tolleson, commented: “This marketing campaign is the primary of many model acts the place we might be displaying up in new and sudden methods, all whereas remaining true to our model heritage.”
She additionally mentioned it “evokes a easy, but provocative perception that has been on the coronary heart of this model for six many years and can be a reality value celebrating: you possibly can eat what you like, and nonetheless drop some weight. Our hope is that our goal shopper feels seen, celebrated and impressed.”
