Again Market, the French tech reseller that makes some memorable adverts with Paris company Buzzman, has appointed Wavemaker to its $50m world media enterprise after a pitch that started final October.
The WPP company will drive Again Market’s US growth plans, in addition to working throughout its present markets in Europe – together with the UK which is a key focus for the model this 12 months.
Alexandra Walker, director of worldwide media at Again Market, mentioned: “Recruiting our future clients with the proper message at each stage of their buy journey is vital to fulfilling our formidable plans for future progress and category-creating mission.”
Alastair Bannerman, world consumer president at Wavemaker mentioned: “Our angle of ‘optimistic provocation’ is a superb match for Again Market’s formidable progress trajectory. The partnership displays our credentials as the proper strategic companion for the dimensions up sector.”
Based eight years in the past, Paris-based Again Market needs to steer the transition in the direction of a extra round financial system.
Wavemaker has just lately been successful a lot of these fintech/new financial system kind companies, together with Sq., SeatGeek, Zwift, Coinbase, InPost, Mettle, Flink, FreeNow and TikTok.
