Mintel consultants observe the trending elements and new product launches, highlight the traits affecting the market and its future progress. On this episode, we’re Astragalus.
Astragalus is utilized in conventional Chinese language drugs to extend stamina and help the immune system. Astragalus is present in meals, drink, dietary supplements, and extra not too long ago, in pet meals and sports activities vitamin. In keeping with Mintel GNPD, 5 years in the past, the bulk (67%) of world astragalus-containing launches had been in Asia Pacific, however that share is shrinking as astragalus strikes into European and North American markets. By the tip of a 12-month interval ending in July 2023, solely 44% of astragalus-containing launches had been in APAC, with 25% being in Europe and 22% in North America.
