With the discharge of its newest electrical car (EV), automaker Volvo Vehicles have launched a brand new model platform, “For Life,” aiming to showcase to prospects how their emotions have an effect on how they drive.
Volvo Vehicles have lately launched its absolutely electrical SUV, the Volvo EX90. The model has labored with AKQA and Gray to develop a brand new model platform that focuses on the message of security.
The “For Life” platform focuses on psychological security with a movie that tells a group of tales involving real-life moments and tales. The worldwide marketing campaign options athletes and celebrities, together with the brand new skateboarding world champion Sky Brown, Swedish pop star Seinabo Sey and Paralympian Liu Cuiqing.
All through the movie, a slowed-down cowl of Queen’s “Don’t Cease Me Now” performs with the tip line “Once you really feel secure, you may be really free,” showing forward “For Life.”
Alongside the one-minute movie, a devoted marketing campaign web site has gone stay, which outlines the security characteristic of the EX90 and showcases how feelings can probably have an effect on a driver’s skills on the wheel via the Questions of Security positioned on the platform. The goal of the marketing campaign is for Volvo Vehicles to interact with prospects round driver habits by delivering significant insights for them to think about.
Their responses will probably be a part of Volvo Analysis and Growth’s work in devising new merchandise, providers and experiences for the model and the broader automotive business.
“Now we have an ambition to be pioneers within the safety of individuals and the planet,” mentioned Andreas Malm, inventive director at Volvo Vehicles in an announcement. “We hope to carry to life security past the standard sense and spotlight the way you solely can stay life really free once you each are and really feel secure. A real client profit within the twenty first century.”
Volvo Vehicles, headquartered within the Swedish metropolis of Gothenburg, sells vehicles in over 100 nations.
Laura Maness, chief govt of Gray, added: “On the coronary heart of our partnership are sensible, passionate and gifted individuals with the starvation and drive to unlock insights, deepen our understanding and collectively encourage a safer world. ‘For Life’ speaks to the extraordinary energy of cultivating psychological security and placing psychological well being and emotional well-being on the heart of all the things we do.”
CREDITS:
AKQA
Artistic:
World chief inventive Officer: Peter Lund
Designer director: Ander Hernando
Affiliate inventive director: Laura Hunter
Senior designer: Sam Tablada
Senior inventive: Sebastian Regfeldt
Senior inventive: Jesper Ståhl
Senior copywriter: Simon Magnusson
Senior designer: Linus Lövbacka
Senior product designer: Anthony Penglase
Movement designer: Asim Bawa
Affiliate inventive Technologist: Beverly Enrico
Artistic: Saga Westlund
Affiliate inventive director: Ludvig Pehrson
Technique:
Govt technique director: Miriam Plon Sauer
Shopper service and Supply:
Shopper accomplice: Zoë Baker
Affiliate inventive director: Fredrik Stahre
Account supervisor: Natalie Conway
Tech:
Group technical director: Michael Carlisle
Artistic improvement director: Florent Segouin
Senior artwork director: Mike Pires
UX:
Strategic design director: Uros Petrevski
Gray
President and CCO: Laura Jordan Bambach
Worldwide CCO: Javi Campopiano
Artistic director: Sam Haynes
Artistic director: John Gibson
Technique director: Ed Hayne
Technique director: Gil Caldwell-Dunn
Enterprise director: Rob Grey
Company senior producer: Sam Dowling
Company assistant producer: Alicia Cordell
Manufacturing Firm: New-Land
Manufacturing firm producer: Ben Turnbull
Director: Sheila Johansson
