Tiffany Guarnaccia is CEO of Kite Hill PR.
This 12 months’s Cannes Lions Worldwide Pageant of Creativity showcased the ability of good concepts, the will for IRL connections and really participating experiences. After being canceled for 2 years, 2023 is the 12 months that the Lions got here roaring again to the Croisette. Tens of hundreds of attendees from the promoting, media, advertising and marketing and communications world got here collectively to focus on key developments, share insights and get offers carried out.
A few of the key developments that have been mentioned on the convention could possibly be pinpointed even earlier than the periods began on Monday simply by wanting up on the billboards surrounding the Palais des festivals, which featured advertisements for sustainability, advertising and marketing and adtech options. Insiders estimated that 80% of attendees have been from the adtech trade this 12 months. Double clicking on the adtech discussions, one of many largest speaking factors on the present shouldn’t come as a shock – AI! Executives debated the impacts of AI in efficiency advertising and marketing and programmatic promoting.
Whereas there have been just a few occasions geared in the direction of PR execs and alternatives to fulfill with leaders from GWPR and ICCO, media and tech manufacturers drew probably the most consideration. Pinterest introduced extra influencers to the present with their Manifestival, which included activations that confirmed what it was wish to step into the buyer journey on the platform. Attendees may get a tattoo, attempt a meals pattern or make customized merchandise. It was a well-produced and interesting expertise that introduced a various vary of influencers to the present, lots of whom have been in attendance for the primary time. In addition they hosted a journalist meetup with MuckRack which drew some consideration and served as a welcomed pause in jam-packed schedules.
Stagwell’s vertical method was properly acquired. Their “Sports activities Seashore” with Axios had among the greatest attended periods total. It was an ideal instance of the ability of aligning to objective and keenness. Athletes and stars graced their stage, together with a session with Spike Lee who was named as Cannes Lions’ first Artistic Maker of the Yr. The Stagwell workforce tapped into passions however introduced it again to the enterprise at hand together with the touting of their advertising and marketing cloud options that features a PR tech layer.
CEOs at an intimate Kite Hill PR-hosted roundtable shared that the convention served as a possibility to debate broader developments however was an excellent reminder about why we have been all there – to showcase our ardour for the work and the good concepts that energy campaigns.
The great thing about Cannes is that it isn’t one occasion however many who give attendees the prospect to attach in a wide range of settings conducive to candid conversations and real connections. All in all, the attendance was up. The excitement was tangible. Let’s see if Cannes Lions 2024 roars as loudly.
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