With 3,200 exhibitors throughout 2.2 million sq. toes and greater than 115,000 attendees, CES 2023 was as daunting because it was thrilling. Futuristic tech innovation collided with actual world challenges that entrepreneurs will face all through 2023.
To benefit from the four-day convention, Omnicom Media Group took its shoppers on excursions of the present ground. Guides from OMG companies together with OMD, PHD and Hearts & Science walked shoppers starting from PepsiCo to The New York Instances across the large Las Vegas Conference Heart.
As soon as once more, Adweek partnered with OMG to get the highlights from the guides and the shoppers. On this video, hear insights from:
- Matt Sieracki, director of digital activation at OMD and information for Marci El-Deiry, vp of North America advertising at Philips
- Jen Reese, director of built-in media planning at OMD and information for Javier Bustillos, senior director of built-in model activation at Georgia-Pacific
- Samantha Wilson, challenge supervisor at Hearts & Science and information for Holly Harnisch, head of earned media at The New York Instances
