Open supply instrument offers privacy-forward method to collaborating with companions
REDMOND, Wash. — As a part of its rising open supply initiative to equip the event and information group with useful information toolsets, Versium, a number one information expertise firm, right this moment introduced it has launched File Hasher – a free instrument that hashes and saves first-party information to make sure privateness when working with third-party distributors. Versium’s File Hasher is a privacy-forward method to working with buyer information that optimizes for id decision – each inside and outside of information clear rooms.
Knowledge clear rooms have materialized as an answer amid tighter information privateness laws, the place mixture information from walled gardens or different distributors is mixed with first-party information from advertisers to glean insights about advert efficiency. Nevertheless, information clear rooms may be value prohibitive, and there may be at present no straightforward or safe method for advertisers to share information with third events who aren’t leveraging the expertise but. If an advertiser desires to add goal audiences to a knowledge augmentation platform, they’ve to decide on between sending uncooked information or not sending it in any respect.
Versium’s File Hasher is a free instrument that performs primary information hygiene after which hashes a file. First-party information components that require a further layer of safety – reminiscent of e-mail addresses, names, cellphone numbers and extra – are then hashed and may be shared without having to undergo an information clear room. File Hasher runs in an internet browser like Chrome, Safari, Edge and Courageous, 100% offline and and not using a community connection. As an additional benefit, hashed recordsdata can be utilized in information clear rooms for walled gardens like Google and Meta.
“The emergence of privateness laws has led to rising considerations concerning the safety of transferring and sharing first-party information,” stated Kevin Marcus, CTO, Versium. “Versium’s File Hasher simply standardizes and hashes a file in your pc and saves the output for use by any variety of third events, so PII by no means leaves the consumer. With this hashed information, advertisers can leverage viewers matching with any variety of distributors to grasp how their campaigns are performing. When the seller additionally makes use of File Hasher, the matching is constant as a result of standardization in cleaning, which higher helps constant matching from supplier to supplier.”
Versium’s suite of options powered by its id decision and insights engine can be appropriate with the hashed output from File Hasher. Advertisers can leverage Versium REACH to match hashed fields different suppliers are unable to deal with and match – reminiscent of handle, cellphone quantity and extra. File Hasher mixed with Versium REACH is optimized for matching hashed information to create straightforward id graph traversals.
Versium empowers companies with the information instruments and insights they should win prospects. Its proprietary id graph and information expertise platform assist entrepreneurs higher determine, perceive and attain their ultimate buyer, each time. To entry these new open supply instruments, go to Versium’s Open Supply hub.
About Versium
Versium is an information expertise firm that allows B2B and B2C entrepreneurs to raised determine, perceive and attain their ultimate prospects throughout a number of digital contact factors and advertising and marketing channels. Versium’s industry-leading id decision and insights engine powers a set of options that assist entrepreneurs tremendously enhance their attain by as a lot as 5X. Versium’s proprietary information belongings embrace over 2 billion contact factors and over 2 trillion insights attributes, creating the {industry}’s richest B2B2C id graph and information expertise platform that empowers entrepreneurs to win prospects. For extra info, please go to https://versium.com.
