The marketing campaign will air throughout TV and social media, alongside placements in Occasions Sq. and the Las Vegas Strip.
“Velveeta persons are completely different,” stated inventive lead at Johannes Leonardo, Lannie Hartley. “They don’t care what folks take into consideration what they get pleasure from. They only … get pleasure from it. There’s an inherent confidence there that’s price acknowledging. This yr was all about shining a lightweight on that signature little bit of perspective and funky that embodies those that dwell La Dolce Velveeta.”
CREDITS
Shopper: Kraft Heinz
VP, Head of Technique and Growth: Jessica Vultaggio
VP, Head of NA Model Communications: Nina Patel
Head of North American Model Comms – Oscar Mayer, Philadelphia, Velveeta, Kraft Singles, Simply Crack An Egg: Anne Area
Director of Exterior Communications & PR, North American Manufacturers: Jenna Thornton
Senior Model Supervisor, Model Comms: Kelsey Rice
Supervisor, NA Model PR & Media Relations: Kate Mitchell
Company: Johannes Leonardo
Founders: Jan Jacobs, Leo Premutico
Chief Inventive Officer: Julia Neumann
Inventive Director: Mathew Jerrett
Inventive Leads: Andrew Chin, Lannie Hartley
Group Technique Director: Emily Garvey
Communications Technique Director: Annie Yuan
Senior Communications Strategist: Cameren Moncrieffe
Strategist: Andrew Grant
Built-in Enterprise Lead: Connor Keeshan
Account Director: Jack Beck
Account Supervisor: Allie Graham
Group Government Producer: Brett Fisher
Senior Producer, Movie: Jake Herman
Director, Enterprise Affairs: Alesa Blanchard-Nelson
Senior Enterprise Affairs Supervisor: Joe Bringuier
Senior Challenge Supervisor: Graziella Bullaro
Public Relations Affiliate: Nana-Saa Kessie
PR Company: Alison Brod Advertising & Communications
Government Vice President: Brooke Scher Mogan
Vice President: Adrianna Lauricella
Account Director: Erika Berg
Account Supervisor: Sarah Pressler
Account Government: Whitney Woodard
Junior Account Government: Jessica Fineman
