When legendary Italian filmmaker Federico Fellini named his 1960 masterpiece “La Dolce Vita,” it was meant to be ironic. A lot of the movie is about disillusionment with a glamorous life, urging viewers to simply accept the world as it’s with out idealization.
Fellini’s work continues to encourage filmmakers all over the world, however probably the most shocking nods comes from Kraft Heinz model Velveeta. The La Dolce Velveeta (LDV) marketing campaign continues to remind shoppers to get pleasure from the fantastic thing about the second.
Three spots function the distinctly cinematic vibes which can be business director Andreas Nilsson’s trademark. Created by company Johannes Leonardo, every tells the story of a protagonist embracing individualism in its purest type.
“Breeze” is ready to the Roger Webb Sound’s haunting observe “Moonbird.” Viewers see the hero driving a automobile with the highest down, hair flowing within the wind, pulling over on a abandoned freeway to take a chew of his chips and dip earlier than crusing on.
In “Crowd,” with the soundtrack “Conquistadora” by Chantal Claret, the protagonist stands on a crowded platform, proudly consuming macaroni and cheese out of a fanny pack.
Lastly, in “Rider,” set to the observe “Tim Toum” by Cartoon Band, the principle character stands atop a mechanical bull, snacking on shells and cheese served in a glass cowboy boot.
Since launching in 2021, the LDV marketing campaign has imagined Velveeta not simply as a product however as its personal distinctive outlook, boldly embracing life’s pleasures. With prior releases like Pinkies Out nail polish, Veltini grownup beverage and the comical Foodie Name, the model is making the assertion that the majority actions are higher with Velveeta.
“Velveeta has had a serious transformation over the previous couple of years, and we’re solely simply starting,” stated Kelsey Rice, senior model supervisor for Velveeta, in a press release. “Velveeta is greater than scrumptious, tacky goodness. We see it as a ticket to residing a life stuffed with outrageous pleasure.”
