Thursday, March 2, 2023
HomeAdvertisingVCCP pulls out of Nationwide pitch

VCCP pulls out of Nationwide pitch


in Advertisers, Businesses, Artistic, Finance, Information

15 hours in the past

Incumbent VCCP has pulled out of the Nationwide pitch after engaged on the account for eight years.

VCCP says: “We’ve had the privilege of working with Nationwide for round 8 years and are extremely happy with the work we’ve produced and the enterprise outcomes we’ve helped ship. Because the challenger company, we tackled a variety of the conventions within the monetary providers class and located a brand new participating approach to speak about issues that basically matter. Having determined to not repitch, we want the brand new workforce there the easiest of luck for the longer term.”

Nationwide has a brand new advertising boss in Catherine Kehoe from Lloyds Banking group and New business Arts, the then newly-formed company she and her workforce awarded the Halifax account to, has resigned it to pitch for Nationwide. VCCP appears to have drawn the apparent conclusion.


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