By Sean Tinney January 24, 2023
Make your subscribers really feel additional cherished this Valentine’s Day. Get distinctive advertising and marketing concepts, examples, and templates to encourage your promotional emails.
Valentine’s Day is correct across the nook. In case you’ve been sending emails to your subscribers for the vacation, stick with it! If not, now’s the time to start out.
Customers want to spend throughout this vacation. Final 12 months, it was estimated that the common particular person spent over $175 on Valentine’s Day. Folks worldwide are searching for that particular Valentine’s Day present and are doubtless looking out their inbox first. It’ll be crammed with dozens of promotions and specials within the first weeks of February.
However don’t fear about your competitors. You may stand out within the inbox with these electronic mail concepts, suggestions, and examples. Use them for course and inspiration as you create a memorable Valentine’s electronic mail marketing campaign.
6 concepts to drive Valentine’s Day gross sales out of your emails
On the lookout for concepts to your subsequent Valentine’s Day electronic mail? We’ve been busy accumulating a few of our favourite emails despatched by well-liked manufacturers over the previous few years. Have a look and get some inspiration to your Valentine’s Day emails this 12 months.
1. Add Valentine’s Day components to your publication
Not each enterprise must ship a separate electronic mail for Valentine’s Day. As a substitute, you could possibly add enjoyable seasonal colours or photos in your publication.
Try how ActionRocket added some hearts and a splash of crimson and pink to their weekly publication. Identical to that they’ve a Valentine’s Day impressed publication.
2. Hyperlink your product to the vacation
Take into consideration how your present services or products could possibly be was Valentine’s Day items or promotions.
For instance, Infamous Nooch turned a product they promote on a regular basis right into a Valentine’s Day present — and spun up an attention grabbing electronic mail for it, too.
Firm: Infamous Nooch
Fulton, who promote insoles for footwear, cleverly related the principle advantages of their insoles with a Valentine’s Day present. Right here’s how they pitched it: “Give somebody you’re keen on the present of assist.”
Add a Valentine GIF
Use eye-catching GIF in your Valentine’s Day emails. Including some motion to your emails is a good way to attract your reader in.
That is an older electronic mail from us, however nonetheless one in every of my favourite Valentine’s Day emails.
We added a enjoyable, dynamic GIF which grabbed consideration and proved to be one of many best-performing emails that 12 months.
Wish to add a Valentine GIF to your electronic mail? Try all of our Valentine’s Day GIFs.
Inform a joke (or just a few)
Valentine’s Day is taken significantly by some, however there may be a variety of humor surrounding the vacation too. Is your online business higher suited to a humorous Valentine’s Day electronic mail?
For instance, to attract clients into their retail shops on Valentine’s Day, glasses retailer Warby Parker compiled humorous tweets from clients, joking it’s the proper place to seek out romance.
(If a glasses firm can run a humorous Valentine’s Day promotion, you positively can too.)
Create a way of urgency with a Valentine’s Day countdown
Remind your clients that Valentine’s Day is correct across the nook by together with the date (February 14) in your topic line. For individuals who let the vacation creep up on them, supply a fast last-minute resolution.
See how CleanMyMac did this with a (very lovely) countdown timer of their Valentine’s Day electronic mail.
Go over-the-top on Valentine’s Day designs
Valentine’s Day and sweetness go hand in hand. So when you have been enthusiastic about upping your design sport, that is the vacation to start out.
Lovely and crowd pleasing emails pop within the inbox (and result in extra gross sales and constructive model sentiment). Add some Valentine’s Day aptitude to your messages to face out and nearly shout “EXCLUSIVE OFFER.”
Right here’s some recommendations on how to do this: Select colours like pinks, purples, and reds. Or, use eye-catching GIFs (just like the one under). Including some motion to your emails is a good way to attract your reader in.
28 Valentine’s Day topic strains that can assist you stand out within the inbox
Wish to be certain that your Valentine’s Day emails are opened and browse? Make certain your topic line is particular and clearly conveys what the e-mail is about. This manner, your subscribers know the e-mail is related to them.
Say you’re a restaurant proprietor: Remind your subscribers to make a reservation for a romantic dinner on Valentine’s Day. In case you’re a baker, showcase your candy treats as excellent items for family members. The bottom line is to tie your message to the vacation, so your subscribers comprehend it’s one thing particular.
Listed below are just a few Valentine’s Day topic line concepts you should use as inspiration:
Basic Valentine’s Day topic strains
- Be our Valentine
- Make this the most effective Valentine’s Day
- Present her how a lot you’re keen on her
- Cupid has a present for you
- Love doesn’t must value you a fortune
- Higher than roses…
- Unfold the love, reserve a desk as we speak
- 10 Tricks to present them you care this Valentine’s Day
- Valentine’s Day Information Flash
Valentine’s Day gross sales topic strains
- Valentine’s Day Sale: 20% off
- Nothing says love like a particular Valentine’s Day sale
- Our Valentine’s Day present to you: 20% off
- Valentine’s day specials for a particular somebody
- Sweetheart offers to your sweetheart
Enjoyable, catchy Valentine’s Day topic strains
- Unleash the romance: Unique Valentine’s Day specials for our beloved clients
- Sweep them off their toes: Scrumptious Valentine’s Day treats to shock your beloved
- Ebook now or eternally maintain your peace: Restricted Valentine’s Day reservations accessible
- Love is within the air: Valentine’s Day items that’ll make their hearts flutter
- Final likelihood to make a long-lasting impression: Don’t miss out on our Valentine’s Day offers
- Say it with flowers (and extra): Valentine’s Day present concepts for each form of love
Valentine’s Day topic line examples from different firms
- Higher than roses (Nike)
- Your three-course Valentine menu is right here (Liebherr)
- Time’s Virtually Up! Make Your Valentine’s Day Dinner Reservation (Cibo Ristorante)
- Want Chocolate? Decide Up A Candy Deal with For Your Valentine (Joe’s Bakery)
- A present that claims I like you from head to toe (Fulton)
- Valentine’s Day favorites made with love (Land O’Lakes)
- Higher than sweets (Onsen)
- Put your love in a field and ship it (Jeni’s)
Add some like to your electronic mail signature
Each vacation — and particularly Valentine’s Day — can be utilized as a possibility to get inventive along with your electronic mail signature. Swap up your advertising and marketing electronic mail signature, private electronic mail signature, or each this 12 months!
It’s easy: A few weeks previous to Valentine’s Day, replace your electronic mail signature to incorporate a holiday-related picture. There are even some photographs already loaded in your AWeber account.
Right here’s just some of the Valentine’s photographs you should use:
Skip the design work with Valentine’s Day electronic mail templates
Undecided the place to begin to design your Valentine’s Day electronic mail? You may enroll on platforms reminiscent of Stripo or Bee to get a whole lot of superbly designed templates. Or, select one of many Valentine’s Day electronic mail templates free in AWeber.
You may customise every Valentine’s Day template to suit your model and supply.
Listed below are 4 examples of templates you should use without cost in your AWeber account:
When to ship your Valentine’s Day emails
Most individuals begin planning for Valentine’s Day about 10 days earlier than (until they’re the last-minuters). However it’s best to truly begin sending your Valentine’s Day emails earlier than early February, if attainable.
Why? As a result of, along with driving direct gross sales, your emails notify folks about your merchandise and remind them your online business exists (sure, that is vital and obligatory). Then, after they’re prepared to purchase their cherished one a present, you’re one of many first locations they consider.
So begin sending these emails as early as three weeks prematurely. Has the three-week date already previous? Don’t fear about it! Simply get your first electronic mail out as quickly as attainable, and comply with up with just a few extra main as much as Valentine’s Day.
Get your Valentine’s Day emails prepared as we speak
E mail advertising and marketing is the most effective device you should use to attach along with your clients this Valentine’s Day. Your clients are searching for present concepts, recipes, eating places, and extra. Ensure you keep high of thoughts and supply your clients with what they’re searching for.
So take what you’ve realized right here, log into your electronic mail account, and get began.
We’d love to listen to what kind of Valentine’s Day emails you’ve determined to ship, too. Inform us about it within the feedback.
