Utilizing Amazon Pay to Create a Buyer-Centric Checkout Expertise

Shopper expertise lies on the coronary heart of ecommerce. Companies can succeed or fail relying on how significantly they take buyer expertise on their website. 

From the primary second customers attain your web page to checkout and past, obsessing over a buyer’s each transfer is a mindset that drives a greater expertise and, in flip, higher gross sales. 

In half one in every of this sequence, we talked about how broad a time period buyer or consumer expertise might be. It might embody nearly any space of a service provider’s website. Web site pace? In fact. Coloration psychology? Positively. Product structure and placement? You guess. Put merely, a user-centric web site is simply straightforward to make use of. 

However it may be argued that one expertise holds extra significance than the remainder: the checkout course of. In case your checkout course of isn’t quick, safe and straightforward to navigate, its seemingly you’re going to lose gross sales.

Buyer Expertise by the Numbers

A research from the Baymard Institute discovered that 48% of customers deserted their cart as a result of additional charges like delivery or taxes have been too excessive. One other 24% mentioned that being pressured to create an account made them depart their cart behind. And 17% mentioned that the checkout course of was too lengthy and complex. 

If you wish to create a user-centric expertise in your website, the checkout course of is an efficient place to start out. At BigCommerce, we work with among the world’s largest expertise companions to create an open platform that enables companies to give attention to their prospects. 

A type of expertise companions is Amazon Pay. Our partnership provides retailers entry to Amazon’s community of greater than 200 million Prime subscribers and permits them to buy with ease. 

Bringing a Consumer-Centric Mindset to the Checkout Course of

Aside from only a debit or bank card,  different cost choices have gained huge recognition lately. These strategies make checkout unequivocally simpler than getting into info time and again or creating an account. 

These “purchase buttons” have labored their manner into the mainstream by making a quicker, extra environment friendly checkout course of. In truth, Amazon Pay has been proven to be 49% quicker than common checkout experiences, in keeping with a 2021 PYMNTS.com report. 

Amazon Pay is greater than a button — it additionally provides manufacturers the flexibility to scale by benefiting from a large buyer base that already exists inside its community. There are tons of of tens of millions of Amazon prospects world wide. Every time Amazon customers encounter this purchase button choice, they’re recognizing a model they’re aware of and belief.

When 18% of procuring carts are deserted due to a scarcity of belief inputting cost info, that stage of name recognition can actually add worth to a enterprise. 

Not Only a Nice Expertise for Prospects

Whereas Amazon Pay has its share of advantages for customers, it could actually profit retailers, too. 

Offering security and safety.

• Amazon Pay is backed by the identical superior fraud safety expertise used on Amazon.com.
• The A-to-z Assure protects prospects once they’re buying merchandise from a third-party vendor utilizing Amazon Pay. That is simply one other instance of how retailers can profit from the belief consumers place in Amazon. 
• The Fee Safety Coverage (PPP) can shield retailers from chargebacks, or “cost disputes.” Retailers gained’t be held chargeable for them in the event that they meet all of the coverage necessities. 
• Amazon Pay permits retailers to course of authorizations asynchronously, which might result in decrease decline charges for high-risk transactions with out growing the chance of fraudulent purchases. 

Enhanced scalability. 

• Amazon Multi-Channel Success (MCF) offers the identical cargo expertise customers belief, however for ecommerce channels outdoors Amazon. To study extra about Amazon MCF and BigCommerce, take a look at our interview with Abhi Tiwari, Director of Amazon Multi-Channel Success. 
• MCF additionally permits for easy, predictable success pricing, and that may assist result in fewer deserted carts and doubtlessly extra gross sales in the long term. 

Simple-to-use options. 

• Amazon Pay’s account service and tech assist groups can be found to assist retailers remedy challenges that will come up. 
• Amazon Pay might be simply added to your BigCommerce retailer with a easy API integration. 

The Ultimate Phrase

There are many issues companies can do to enhance the checkout course of. They’ll create a lightning-fast web site. They’ll maintain their design smooth and easy. However providing a wide range of protected, safe cost strategies can imply the distinction between a sale and an deserted cart.

Amazon Pay is a straightforward, easy-to-integrate cost methodology that provides an a variety of benefits, together with: 

• Amazon safety and fraud safety. 
• The belief and shopper recognition of the Amazon identify. 
• Scaling alternatives with Amazon MCF. 
• Tech and account assist. 
• And extra. 

Regardless of the scale of your online business, from a small mother and pop store to a Fortune 100 enterprise, you’ll be able to profit from bettering buyer expertise in your website. Amazon Pay is a superb choice for a manner to enhance buyer expertise and doubtlessly develop gross sales for your online business.