Advertising and marketing automation and touchdown pages are two of essentially the most highly effective instruments in your digital advertising toolbox.
They’re an enormous profit to any advertising technique on their very own, simplifying your lead era and lead nurturing efforts. Nevertheless, combining them into one course of (touchdown web page automation) can have a fair larger affect in your lead era and nurturing efforts.
What’s touchdown web page automation?
Touchdown web page automation is the method of organising a touchdown web page in order that when a customer completes your touchdown web page type, their data is robotically despatched to your CRM, electronic mail automation platform, or each.
Touchdown web page automation eliminates handbook duties like:
- Contact and information entry
- Sending particular person emails
- Delivering a touchdown web page gives 1 contact at a time
- Placing contacts in particular workflows
- Segmenting contacts or including contact tags 1 by 1
You’ll have extra time to concentrate on different areas of your enterprise, and you gained’t have to fret about human error.
So how do you utilize touchdown web page automation? This put up will cowl the three steps wanted so as to add touchdown web page automation to your advertising technique:
- Create a touchdown web page
- Combine your touchdown web page along with your advertising automation platform
- Take a look at to verify it really works
Touchdown Web page Automation 101
1. Create a touchdown web page
Touchdown web page builders like these make it easy to create a touchdown web page:
Every platform’s pricing and plans may differ, however the basic course of for making a touchdown web page is similar:
- Decide a touchdown web page builder
- Design your touchdown web page (for extra data on writing a high-converting touchdown web page, try this information!)
- Join your web page to your area (every touchdown web page builder has directions on how to do that)
4. Publish your touchdown web page as a standalone web page, or embed a type in your web site!
At their core, touchdown pages are standalone pages designed to funnel visitors towards a particular purpose for a single advertising marketing campaign. They generate leads from internet visitors by way of conversion.
For extra data on how touchdown pages work, try this text.
You don’t want a devoted touchdown web page builder to create a touchdown web page. All you want is a type with a call-to-action (CTA) and a webpage!
2. Combine your touchdown web page along with your electronic mail advertising or advertising automation platform
When you launch your touchdown web page, it’s time to attach your electronic mail advertising or advertising automation device.
Consider an integration as a bridge between two software program instruments that lets items of data move backwards and forwards. The knowledge handed from one device triggers an motion within the different.
There are 3 kinds of integrations:
- Direct integration (additionally referred to as a native integration): This integration is constructed by the software program suppliers, and is about up by coming into your API keys (or proof that you just personal a license) from one platform into the opposite and vice versa. An inventory of ActiveCampaign integrations is out there right here!
- third social gathering integration: Such a integration makes use of a middleware like Zapier or PieSync as a translator. The knowledge flows from one platform into the middleware, after which into the opposite software program.
- API integration: Such a integration entails coding your self, and is usually referred to as a “customized integration”. API integrations are designed for extra complicated info-sharing, or as an choice if a direct or third social gathering integration is unavailable.
The mixing between touchdown pages and electronic mail advertising/automation software program passes data in a single path: from your touchdown web page to your electronic mail advertising platform.
When a contact submits your touchdown web page type, their data syncs to the advertising automation software program.
As soon as your electronic mail service supplier (ESP) receives the data, the platform triggers a brand new motion like a sequence of dominos falling. The automation set off is “submits a type” however the ensuing motion will rely in your advertising technique, supply, or marketing campaign.
These actions is perhaps:
- Contact creation
- Contact replace (in the event that they exist already in your system)
- Autoresponder ship
- CRM deal creation
- Enter into an electronic mail nurturing sequence
- Section the contact
Each electronic mail advertising or advertising automation platform is totally different and will have totally different choices for what you may automate after a touchdown web page conversion.
Your particular marketing campaign and touchdown web page supply would be the greatest components in deciding the ensuing automation. In case your touchdown web page gives an book about jazz piano, your automation ought to ship them the book and some follow-up emails — not add them to your “Basket Weavers Weekly” electronic mail e-newsletter checklist.
3. Take a look at to verify it really works
All that’s left is to strive your touchdown web page out your self!
Use an alternate electronic mail tackle or a check electronic mail tackle to check your touchdown web page. Fill out the shape, click on the CTA button, and ensure every part occurs the way in which you need it to.
- Double-check your “thanks” web page. When a customer converts, thank them for changing. Conversion isn’t the top of the shopper expertise — it’s the start.
- Subsequent, examine your electronic mail inbox. In case your supply doesn’t land there, look to your type and electronic mail advertising platform for damaged connections.
- Take a look at your electronic mail advertising device. Did it create a brand new contact or replace an outdated contact? Is the data syncing to the best locations? Be sure the belongings you wish to occur, occur.
- Take note of the presentation. Make modifications in line with copy, formatting, show, or anything that doesn’t look fairly proper.
When you make modifications to any a part of the method, resubmit the shape and undergo the testing course of once more till every part works.
Touchdown web page automation as a course of
Touchdown web page automation brings collectively 2 highly effective digital advertising instruments for 1 technique, combining your lead era processes and electronic mail advertising.
The method of automating a touchdown web page is simple:
- Create a touchdown web page
- Combine your touchdown web page
- Take a look at to verify it really works
However don’t cease there!
The contacts you’ve simply transformed into leads usually tend to transfer ahead with you than contacts who’ve been in your checklist for some time. Benefit from the “sign-up momentum” and preserve the dialog going!
In line with First Impressions E-mail Research:
- Solely 39% of manufacturers ship a welcome electronic mail
- 41% of manufacturers don’t ship an electronic mail inside 48 hours of sign-up
- 27% of manufacturers don’t ship an electronic mail within the first 3 weeks after sign-up
Take your touchdown web page automation a step additional and create a welcome electronic mail collection. To study extra about learn how to create a welcome electronic mail collection (and get an instance you may steal), click on right here.
Touchdown web page automation creates a scenario the place your electronic mail advertising, CRM, and touchdown web page instruments work collectively to take your advertising processes to the following degree.
