State of affairs
Prospect firmographics and technographics allow you to determine who’s an excellent match in your answer — however intent knowledge helps you goal the correct prospects on the proper time. Intent knowledge casts a broad internet throughout the web to assemble top-of-funnel indicators about points, options, applied sciences, and distributors that consumers analysis earlier than making a purchase order.
Utilizing ZoomInfo, you possibly can choose intent matters associated to your corporation and monitor when a selected account, or a set of accounts, conducts excessive ranges of analysis. Intent knowledge provides your gross sales groups a leg up on the competitors by way of early visibility to growing alternatives.
Set off
- Spiking intent detected on standards or set of matters associated to your corporation
Actions
- Use filter standards to determine the doubtless consumers on the spiking account
- Export doubtless purchaser data to gross sales automation system
- Divide into sequences based mostly on every matter
- Assign to the suitable reps and ship on their behalf
