New York store Mishcief lives as much as its company identify with this appealingly bizarre role-reversal situation wherein a fox is carrying a human draped round its shoulders.
The thought, for Eos’ girls’s shaving cream, is “So gentle even gentle issues will assume you’re gentle.” The execution, directed by Clay Weiner of Biscuitworks, is deviant sufficient to make it shine.
Dana Buckhorn, affiliate inventive director at Mischief, mentioned, “Eos is thought for making your pores and skin tremendous gentle, which made us marvel how the world’s softest creatures may really feel about that. One minute we’re saying, ‘that is most likely too bizarre, however…’ and the subsequent we’re constructing a human-sized fox full with interchangeable eyeballs.”
Soyoung Kang, chief advertising and marketing officer at Eos, mentioned, “Two issues proceed to set Eos shave cream aside – modern formulation and memorable methods we inform folks about it. We’re excited to maintain stoking the flames of a product which has taken the web and Gen Z by storm.”
Mischief additionally made the quietly subversive “Don’t stink of poisonous masculinity” advert for Eos’ males’s shaving cream, and the Gen Z model grew family penetration by 22% in 2022, making it the quickest rising model in its class for the final two years within the US, regardless of being closely outspent on advertising and marketing.
A superb instance of promoting that entertains and sells on the identical time.
MAA inventive scale: 8
