Adweek will as soon as once more accomplice with USA Right now Advert Meter as viewers select the very best of this yr’s Tremendous Bowl advert campaigns.
Now in its thirty fifth yr, USA Right now Advert Meter outcomes will likely be reported by Adweek inside hours of the adverts having run to find which big-budget model marketing campaign proved the preferred with viewers.
Annually in the course of the Huge Sport, a survey of greater than 100,000 individuals charge their favourite commercials that seem in the course of the advert breaks permitting the USA Right now Advert Meter to rank the highest and bottom-performing adverts.
“We’re excited to accomplice with Adweek once more as we kick off the Tremendous Bowl industrial rush main as much as the thirty fifth USA Right now Advert Meter rankings. The corporate’s fame as a information chief in model advertising is unmatched,” commented Rick Suter, Advert Meter’s content material editor.
For the final two years, Rocket Houses and Rocket Mortgage have topped the Tremendous Bowl Advert Meter with movies that featured Mattel’s iconic doll Barbie experiencing the realities of attempting to purchase her dream dwelling.
Final yr, a 75-second spot named “Dream Home With Anna Kendrick and Barbie” featured Barbie attempting to keep away from a bidding conflict in opposition to different dolls for the house she most needs. It obtained a median rating of 6.82, forward of second-placed “Thoughts Reader” from Amazon which scored 6.78.
The a lot talked about advert from Coinbase, which received a Grand Prix at Cannes within the Direct class, was 2022’s worst-ranked spot with audiences.
Tremendous Bowl 57 kicks off Sunday, Feb. 12 at 6:30 p.m. ET. Stick with Adweek for reside protection all through the sport and we’ll have the USA Right now Advert Meter outcomes very first thing Monday morning.
