Thursday, February 23, 2023
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Unusual’s Yellow Sticker Cookbook helps the nation to ‘discover a meal in each deal’


In supermarkets, yellow stickers are used to mark down meals which can be near their promote by date. A complete tradition has sprung up round them, with numerous TikTok movies sharing “yellow sticker hauls” and giving recommendation on the very best time to go to the totally different supermarkets to safe your bargain gadgets.

Unusual Inventive Studios’ CX division has tapped into this with its Yellow Sticker Cookbook, which lets you enter your random “yellow sticker” elements (mixed with something additional you would possibly have already got at residence) after which suggests a spread of related recipes.

The answer is web-based somewhat than app-based, nevertheless it’s designed for use in your cellphone in conjuction with Google Lens.

With UK meals inflation operating at round 15%, and one in seven Brits saying they miss meals to economize, it’s a sensible thought. A disgrace the tradition wars have infiltrated the yellow sticker phenomenon, with rows breaking out about whether or not higher off individuals ought to go away the diminished gadgets for individuals who can’t afford full value.

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