In a bid to develop its US operations, Unusual has employed a global ECD – California-born Sanam Petri – to work with founder Nils Leonard on the inventive output, which is able to presumably embrace the company’s first British Airways marketing campaign.
Petri was a inventive director at Wieden + Kennedy London from 2013-2017, and earlier than that spent seven years at R/GA, each in London and New York. Her promoting profession has been primarily targeted on working with Nike at each businesses, and she or he was additionally chargeable for Beats By Dr Dre’s first three years of output.
For the final 5 years, Petri has been dwelling and dealing in LA, partnering with manufacturers together with Adidas, FIFA, and Netflix – and dealing as a “private inventive director” with some fairly wonderful names together with Billie Eilish, Will Smith, Herbie Hancock, and dealing on Beyonce’s ‘Lemonade.’
Sanam Petri, worldwide ECD at Unusual, mentioned: “I wasn’t positive if I’d come again to promoting once more, however Unusual is a kind of legendary inventive playgrounds the place it appears something goes. You’re not simply allowed however inspired to make something you need right here, from function movies to merchandise — and given world class help to do it. All that, plus a real want to do some good on this planet… I don’t know every other place on this planet with the power, mettle and ambition of Unusual proper now.”
Nils Leonard, co-founder at Unusual, mentioned: “We’re honoured to welcome Sanam to Unusual. Her intuition, style and empathy is a recreation changer for the studio. She’s labored with a number of the world’s most fun manufacturers and folks — we will’t wait to see how this collides with what we’re constructing right here and within the US.”
