Thursday, December 21, 2023
HomeMarketing AutomationUnpacking Each Characteristic We In-built 2023

Unpacking Each Characteristic We In-built 2023


Buffer modified rather a lot within the final 12 months.

In whole, we launched 26 incredible options.

We labored on 100s of small enhancements and bug fixes.

And wrote over 10,000 strains of code.

To spherical up the 12 months, we thought we might run by the 11 hottest launches we launched in 2023.

New options

AI Assistant 🤖

This was a giant one.

We built-in ChatGPT’s AI straight into Buffer, serving to you generate new posts in your Buffer schedule, repurpose current posts, and give you infinite new concepts—all totally free. Over 1 million Buffer followers engaged with our AI launches this 12 months.

Maintain Content material Organized with Tags 🏷️

Tags aid you arrange your whole concepts in a single place. You’ll be able to handle your inventive output, observe the success of various kinds of content material, and construct a searchable library of content material.

Revamped Zapier Integration 🙌

We added assist for Pinterest, publishing a number of photos and video, creating Concepts and Drafts in Buffer, and assist for Alt-text—all by way of Zapier.

Add Notes to Your Content material 📝

Collaborate quicker and smarter with fast inner feedback. You’ll be able to connect notes to your whole content material in Buffer! Half 1,000,000 Buffer followers engaged with this launch!

Open Beta Program 🔓

Buffer customers can now entry new options earlier than they’re launched, and assist us form the way forward for Buffer, by merely toggling a change in Buffer.

The brand new Beta options web page lists options to check, hyperlinks to share suggestions, and an invitation to our neighborhood. We’d like to see you there! Over 1,000 Buffer followers signed up within the first 24 hours!

Improved Emoji Picker 🌎

That is a kind of small enhancements that may make all of the distinction.

We added autocomplete performance for emojis and a incessantly used picker. Discovering the correct emoji has by no means been simpler in Buffer.

New channels & channel options

Mastodon Assist 🐘

All through 2023, Mastodon went although an explosive part of development, so we have been rapidly added it as a channel.

With Buffer you possibly can schedule content material to Mastodon on the optimum time to succeed in extra folks locally. It’s free, easy-to-use, and you’ll cross-post content material to different social networks, too. 3,500 Buffer clients publish to Mastodon each month.

Schedule Instagram Tales  📽

We have been one of many first platforms to supply this game-changing function. As avid Instagram customers ourselves, we all know firsthand the rising affect of Instagram Tales.

With Buffer, now you can totally schedule all of your Instagram Tales (with out the necessity for Reminders).

Handle and Schedule YouTube Shorts📱

50 billion views. That is what number of YouTube Shorts are watched every day. It is no shock we rushed to launch full Shorts scheduling as quickly because it turned accessible.

With Buffer, you possibly can plan, schedule, and auto publish your Shorts on to YouTube. 9,383 Buffer customers linked their YouTube account inside 28 days of us launching this function.

Join your Instagram Creator account ✍️

Now, you should utilize Buffer for each your Enterprise and Creator Instagram accounts. making it even simpler to handle your whole accounts in a single place. 

Fb Reels Scheduling📱

With 2.9 billion energetic customers, Fb is the preferred social community of all of them and short-form video is the most well liked content material format on the block. So Reels scheduling was an inevitable addition.

LinkedIn Paperwork (aka PDF Carousel) 🎠

This function is designed to considerably improve your content material’s visibility and viewers interplay. You’ll be able to create participating doc carousels by importing PDFs on to your LinkedIn channel by Buffer.

What’s subsequent?

With 2023 achieved and dusted, we’re turning our consideration to the brand new 12 months and an entire host of extra options we’re engaged on. Whereas we won’t share all the small print but, we are able to reveal a couple of initiatives. Listed below are a few of the objects on our to-do checklist:

As all the time, you possibly can regulate all the things we’re constructing in our public roadmap →

And you’ll recommend your personal options for us to construct right here →



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