Universum’s Employer Branding NOW 2023 survey

STOCKHOLM, SWEDEN, Could thirtieth, 2023 -Universum’s Employer Branding NOW 2023 research, performed through the first quarter of this 12 months, exhibits college students and dealing professionals are assured in regards to the hiring market – this regardless of slowdowns in sure industries and areas. Eight in 10 college students say they’re assured about securing a job within the coming 12 months, and over 50% claimed to be involved in transferring jobs inside the subsequent 12 months. Even within the occasion of a layoff, practically 9 in 10 professionals say they’re assured about getting a brand new job.

“However a flurry of stories about layoffs and financial contraction, most corporations are nonetheless fighting a expertise shortfall, and the issue isn’t going to enhance anytime quickly,” explains Yusuf Azoz, CEO of Universum. 

Universum, the worldwide chief in employer branding, surveyed over 1,700 expertise leaders from 75 nations between February 15 and March 31, 2023, and over 1000 college students and professionals from 11 main economies* throughout the same interval. The analysis seems at a variety of points together with employer branding, recruitment advertising and marketing budgets, data-driven decision-making, expertise perceptions and worker engagement. The survey consists of insights from the World’s Most Enticing Employers (WMAEs), a cohort of the highest international employers as recognized by job seekers world wide. 

Towards this backdrop of continued expertise shortages and candidate confidence within the job market notable findings from the 2023 analysis embrace: 

Employer branding is much more vital in 2023. Among the many WMAE, 78% say employer branding is a high precedence —up 11 factors in two years. Even for small- and medium-sized employers, the bulk say employer branding is a vital space of HR funding. 

Recruitment advertising and marketing budgets stay excessive. Almost half (48%) of the WMAE report their employer branding finances has elevated since 2022 – a notable discovering given hiring slowdowns. 

Differentiation is a key mandate in 2023. Given the competitors for high expertise, employer branding professionals are targeted on standing out from opponents; 60% of the WMAE say differentiating their employer manufacturers and EVPs from opponents can be a key goal within the coming 12 months. 

Many employer manufacturers are revising their EVP. Worker well-being and versatile working circumstances — areas of focus through the pandemic years — at the moment are emphasised in fewer than one in three EVPs. The potential motive: these have change into baseline expectations, and due to this fact present restricted differentiation. 

Worker expertise design is more and more essential to employer model technique. We discovered a rise within the variety of main international employers who claimed that management improvement and other people administration practices had been being influenced by their employer model methods.