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Universum Expertise Survey – Nordics 2023 Outcomes


Stockholm, Sweden, July 5, 2023 – The information-driven Employer Branding company Universum broadcasts the outcomes of its Expertise Survey 2023 within the Nordic Nations, which embody Sweden, Norway, Denmark, and Finland. 

Universum surveyed 20,520 college students in Sweden, 10,946 in Norway, 11,650 in Denmark, and 13,424 college students in Finland – asking them about their profession preferences and preferrred employers. 

Persevering with to realize recognition worldwide, college students within the Nordics are on the lookout for jobs with extra flexibility. In comparison with final 12 months, this attribute is among the few profession necessities that’s changing into more and more vital, rising 4 locations this 12 months. Along with flexibility, college students nonetheless discover a aggressive base wage essential, with unsure financial circumstances displaying a shift in direction of monetary safety. 

As soon as once more, this 12 months, college students within the Nordics point out that top future earnings is a very powerful characteristic of a brand new job, remaining at #1 spot 12 months over 12 months, but in addition recognizing the rise in aggressive base wage this 12 months – a grim reminder of the financial circumstances which might be at the moment current.  

College students within the Nordics need distant work alternatives – however concern can be current: 

Distant work alternatives proceed rising in significance for all Nordic international locations. The best share of distant work preferences could be noticed in Finland with 86% of the surveyed college students saying they wish to work remotely. Regardless of a big improve in comparison with 2022, Denmark stays to be the nation with the bottom share of curiosity for distant work, with 60% of the scholars saying they’re thinking about distant working.  

Whereas distant work is gaining in recognition annually, there may be additionally concern voiced from the scholars. For instance, practically 60% of the scholars within the Nordics are afraid that they are going to miss vital social interactions if they’re away from the workplace and really feel remoted. Employers can tackle these considerations by providing a transparent program through which working from residence, distant work, and a spotlight to social cohesion is an integral a part of the working circumstances inside the firm. 

” It’s clear that the Nordic college students are affected by the exterior occasions which have had such an impression on our international locations in the previous few years. The pandemic, the warfare in Ukraine, the inflation and the downturn of the financial system extremely affect the priorities when choosing an employer. A stronger deal with cash, flexibility and safety come as a pure consequence of those occasions. It’s additionally fascinating to see that whereas sure tendencies are actually Nordic, there are nonetheless large variations between the scholars within the 4 Nordic international locations”, says Claes Peyron, Managing Director for Nordics, UK and Eire at Universum. 

Enterprise Rankings: 

Unchanged at 1 and a pair of respectively, PwC, and McKinsey and Firm stay the highest employers for enterprise college students’ whereas Ernst and Younger jumps up one spot from final 12 months to take third place. 

Engineering Rankings: 

With no motion within the prime 3 in comparison with final 12 months, engineering college students understand Microsoft (1), Sweco (2), and Siemens (3) to be the highest employers within the Nordics for the fields of engineering. 

IT Rankings: 

Rankings for IT college students stay steady as effectively, with no motion within the prime three employers 12 months over 12 months. Google retains its first-place standing, whereas Microsoft, and IBM observe at 2 and three, additionally preserving their spots from final 12 months. 

The eBook with the survey outcomes and full rankings could be downloaded right here.

About Universum   

Universum is a data-driven employer branding company. Based in Stockholm, we at the moment are energetic in over 40 markets, with key hubs in Zürich, Paris, Berlin, London, New York, Singapore and Shanghai. The Universum Expertise Survey, performed in over 60 markets worldwide, surveyed a couple of million college students and professionals about their preferences amongst potential employers, their profession concepts, and communication preferences. Leveraging this, we offer our purchasers with the analysis, technique, and inventive options they should compete extra successfully for expertise.   

Do you want to higher perceive your model picture, viewers and opponents?

Yearly Universum surveys over 1 million college students and professionals worldwide to establish the model picture standing of essentially the most engaging employers. Our Analytics options provide the insights you could win the warfare for expertise.



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