So what’s subsequent after a viral video? How does a creator flip their content material right into a enterprise or jump-start their profession? These questions are normally guided by an individual’s expertise company like Underscore Expertise.
Underscore Expertise, a expertise administration firm that helps creators construct long-lasting careers, was based in 2021 by leisure business pioneers Michael Inexperienced, Reza Izad and Dan Weinstein—former founders of Studio71 and The Collective (CDS). Their shoppers obtain a customized administration expertise throughout numerous areas like endorsements, model partnerships, ecommerce and stay occasions.
On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with Izad, co-founder and accomplice of Underscore Expertise. Izad breaks down how they scout expertise, scale creators’ careers and supply recommendation for manufacturers discovering the proper expertise to work with.
Stream the brand new episode under, or hear and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.
